NAGC Webinar: "Looking for a Landslide Victory? Social Media May Not Be your Best Bet"
(Sept. 16, 2015) The video this Sept. 16 webinar is posted on the webinars page in members-only, along with other previous NAGC webinars. This webinar was presented by B.J. Mendelson, former online marketer, author, and world renowned speaker, who presented an alternative take on what’s often hailed as the fast track to reaching an audience: social media. The presentation was based on his current book, Social Media Is B.S. (St. Martin's Press, 2012), in which he presents research on storied social media successes that challenges beliefs about how social media helps organizations expand and grow. He also drew from his new book, How to Be (Internet) Famous, in which he outlines online marketing and communications strategies that can yield better results.
Winners Announced at the NAGC 2015 Awards Banquet
Download the NAGC Awards Presentation
(Note: Award presentation photos and awards banquet program will be posted soon.)
Winners of the NAGC 2015 Blue Pencil & Gold Screen Awards Competition were announced at the Awards Banquet held June 3, 2015. Congratulations to the Montgomery County (Maryland) Department of Transportation for winning "Best of Show" in the Blue Pencil & Gold Screen Awards Competition for its "YOLO (You Only Live Once) High School Pedestrian Safety Toolkit."
NAGC Webinar: "Social Media Security: It's Personal"
(May 13, 2015) The video and slides from this webinar, which was held on May 13, 2015, are posted in the members only area on the NAGC Webinars page.
Did you know with just your first name and a couple of pictures, someone can find your yearly income, where you work, and your address? Just as critical as agencies using official social media accounts safely is teaching employees how to be safe with their personal accounts. With the ever-increasing popularity of social media, the lines between personal and professional lives are increasingly difficult to distinguish. This webinar discussed common mistakes made by users on social media when it comes to protecting personal information and teach how to be more vigilant about what information is being shared online. Our presenter, Lt. Anastacia Visneski, is the Coast Guard's Digital Media Officer. She has a Master of Communication in Digital Media and a Master of Communications in Networks from the University of Washington. Lt. Visneski has more than 10 years experience in Public Affairs in the Coast Guard, including working as a public information officer during most of the last decade's large-scale U.S. disasters. Engaged in social media since the 90s, as a Public Affairs officer, she initiated and helped to build the Coast Guard Social Media program and was the first official blogger of the service.
NAGC Press Release: NAGC Brings 2015 Communications School to Memphis, June 2-4
(Mar. 31, 2015) NAGC will bring its annual Communications School to Memphis June 24 at the Sheraton Memphis Downtown. The school, which is themed “Blues, BBQs, and Government News," will offer a variety of panel discussions, presentations and educational workshops that include case studies, crisis management, social media, media relations, citizen engagement, speechwriting, leadership and more. Although much of the curriculm is geared toward governmenet, the content of the school is applicable to professionals in the marketing and public relations fields for any type of organization. Download press release.
NAGC Webinar: "Salary and Trends Survey: Government Communicators Speak Out"
(Mar. 24, 2015) The video and slides from this webinar, which was held on Mar. 24, 2015, are posted in the members only area on the NAGC Webinars page.
The first national
analysis of salaries and trends of government communicators in seven
years was released just a few months ago. The report, commissioned by
NAGC, reveals telling information about salaries, trends, work habits
and social media engagement for communicators at the federal, state and
local levels. Former NAGC President Gene Rose, who now is president of At Last Communications, conducted the survey. He shared his insights on the industry and share survey results, including:
* the biggest work benefit desired by government communicators
* why technology is the largest concern for federal communicators
* the shift in degrees being sought by government communicators
* what job positions are attracting the best salaries
* shifts in social media engagement
* what government communicators like most and least about their jobs
NAGC Webinar: "Social Media Moving Forward: Opportunities, Challenges, and the Facebook Algorithm"
(Feb. 19, 2015) The video and slides from this webinar, which was held on Feb. 18, 2015, are posted in the members only area on the NAGC Webinars page.
If you're not actively promoting your organization through social media, what island have you been living on? No communications program is complete without incorporating Facebook and Twitter. What about Next Door? My Sidewalk? Pinterest? How much is too much? And what is up with this Facebook Algorithm where a smaller and smaller percentage of your followers are actually seeing your post? In NAGC's Feb. 18, 2015, webinar, Jill McGranahan, Public Relations Coordinator for the City of Arvada, CO Police Department and recent recipient of the Excellence in Social Media and Transparency Award from the Government Technology Research Alliance, led a discussion about social media best practices and how to grow your program. McGranahan's work in social media has had considerable impact on the communications methodologies employed by the City of Arvada and has greatly improved both the quality and content of conversation and connectivity with citizens. The quality, variety, and consistence of dialog that she has fostered has resulted in a 320% increase in Facebook likes and a 348% increase in Twitter followers. If you missed the webinar, you can download the video and slides here.
Call for NAGC Officer Nominations
Deadline for Nominations: Mar. 13, 2015
(Feb. 12, 2015) Do you want to help guide the next generation of government communications best practices? Do you consider yourself a mover and a shaker in the world of government communications? Are you a government communicator with experience to share? If you answered yes to any of these questions, now is the time to get involved! The National Association of Government Communicators is seeking nominations for five Board of Directors’ positions: Treasurer, Education Director, Communications Director, Professional Development Director, and Marketing Director. The right to vote and to hold office in the NAGC is limited to Active, Affiliate, or Organization/Agency members.
NAGC Call for Entries in the 2015 NAGC Blue Pencil & Gold Screen Awards Competition Closed on Jan. 23, 2015
(Jan. 24, 2015) The extended entry deadline for the 2015 Blue Pencil & Gold Screen Awards Competition has passsed, and no further entries will be accepted for the 2015 Awards Competition.
NAGC Extends Deadline for Entries in the 2015 NAGC Blue Pencil & Gold Screen Awards Competition
(Jan. 16, 2015) The entry deadline for the 2015 Blue Pencil & Gold Screen Awards Competition has been extended to Friday, Jan. 23, 2015.
NAGC 2015 Communications School Registration Fees
(Jan. 16, 2015) The registration fees for the 2015 NAGC Communications School have been posted here.
NAGC Webinar: "Dealing with Difficult Audiences"
(Jan. 13, 2015) The video and slides from this webinar, which was held on Jan. 13, 2015, are posted in the members only area on the NAGC Webinars page.
Have you ever presented to an audience that didn't want to hear your message, or perhaps simply couldn't understand your message? You're not alone! Larry Tracy, a retired Army colonel and author of the highly acclaimed book, The Shortcut to Persuasive Presentations, demonstrated the real-world persuasive techniques that caused president Ronald Reagan to call him “an extraordinarily effective speaker.” If you missed the webinar, you can download the video and slides here.
From the NAGC Aventures in Government Communications Blog
A look back as we look ahead to 2015
A retrospective from NAGC President John Verrico
(Jan. 6, 2015) Six months ago, when I took the oath of office as president of the National Association of Government Communicators, I promised to work toward the betterment of the government communication professions. When I first learned of the existence of NAGC nearly 10 years ago, I immediately saw the benefit of being part of such an organization where I could network with and learn from my fellow professionals, and also to share some of the things I experienced in my own career.
Perhaps I found this so valuable because of my prior experience as a military public affairs specialist. For my entire 9+ years on active duty and my first Navy Reserve assignment, I was the only public affairs professional for my organization. I did not work with another person in my career field, had no one to ask for advice when faced with a challenging issue, and had nothing to measure my performance against. I had no idea if I was doing things correctly, if I could improve what I was doing, or if I was making major mistakes. It was nearly 12 years before I worked in a Navy organization that had more than a one-person public affairs shop. My first civilian public affairs position was with state government in Maryland, and even though there was a small communications team, I had an independent duty assignment in a field office for the first couple of years. read more
Are you interested in serving as a judge for the
2015 Blue Pencil & Gold Screen Awards Competition?
(Jan. 5, 2015) Find out about the benefits of serving as an Awards Judge, and download the application form here. The deadline for volunteering as a judge has been extended to Jan. 15, 2015.
Call for Speakers: NAGC 2015 Communications
NAGC announces its “Call for Speakers” for the 2015 Communications School. We are looking for half-day pre-conference training workshops, plenary speakers and 60-minute breakout session presentations.
NAGC will continue to consider speaker applications until the program is filled.
Downloads: Call for Speakers | Speaker Information Form