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How to Measure the Effectiveness of your Communication Plans
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2/19/2020
When: Wednesday, February 19, 2020
1:00 PM EST
Where: United States
Contact: 888-285-8556


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How to Measure the Effectiveness of your Communication Plans

Wednesday, February 19, 2020
1:00-2:00 p.m. Eastern / 12:00-1:00 p.m. Central


Presented by: Tom Fuller

Do you get requests for products from your bosses – like: “send out a press release!”? You do it, and when your boss asks you how it went, all you can really say is you sent out this many to this list. But as far as results, you have very little to show for your efforts. Wouldn’t it be cool if you could show your boss how valuable your work is in changing minds, hearts, and actions to help fulfill the agency’s mission? That’s what measurement is all about.

In this webinar you will learn the mistakes most communications professionals make in evaluating their plans – and the right ways to measure your success. These tools will help you look smarter and get more buy-in from your bosses and have the side-effect of actually making your plans help your organization achieve its goals. 

Measurement takes place in all phases of communications planning – it doesn’t just measure how it went, but can help you know where to start and how to course-correct mid-campaign. It truly is the secret sauce to successful communications work. 

 

Presenter Bio

Tom Fuller is an accredited public relations professional with decades of experience in the private and public sectors. Tom leads a large team of communicators for the Oregon Department of Transportation and is a past Best in Show winner of the Blue Pencil & Gold Screen awards. Tom is the Professional Development Director for NAGC. 

Tom is passionate about bringing effective evaluation into the communications planning process and has implemented many best practices into his organization. In addition to many national awards in communications/video production, Tom won an Emmy for television news reporting.