Disinformation - What Is It, and What Can You Do About It?
Wednesday, March 18, 2020
1:00-2:00 p.m. Eastern / 12:00-1:00 p.m. Central
Presented by: Lisa Kaplan
What is disinformation and misinformation? What does it mean for communications, strategy, and security teams?
Learn how social media manipulation poses a threat to your ability to communicate with your stakeholders. Disinformation, the deliberate spread of falsehoods, only matters if your stakeholders see it, believe it, and change their behavior. Taking a tactical approach to this problem can help you figure out what's really happening, and then what to do about it.
After this webinar, you'll have:
• A basic understanding for why disinformation is effective.
• What social media manipulation looks like and how you can spot basic indicators that something isn't right.
• A framework for how to mitigate instances of disinformation.
Lisa Kaplan founded Alethea Group to help organizations navigate the new digital reality and protect themselves against disinformation. Kaplan served as digital director for Senator Angus King’s reelection campaign in 2018, where she designed and executed a proactive and defensive digital strategy to identify, understand, and respond to disinformation campaigns. She is among the few people who can share firsthand experience from the campaign trail. She previously worked as a consultant with PricewaterhouseCoopers (PwC) to the U.S. Department of State, and served as an aide to Senator Amy Klobuchar (D-MN).
Kaplan has briefed members of Congress and their staffs, advised senior U.S. Government and NATO-allied officials, and facilitated conversations between EU/G-7 partner nations on threats stemming from disinformation. She writes for the Brookings Institution and Lawfare on countering disinformation and protecting democratic institutions. She is widely featured in numerous media outlets, including the New York Times, BBC, CBC, Axios, National Journal, NPR, and NBC affiliates.
A Maine native, Kaplan lives in Washington, D.C., and is a graduate of Colby College.