NAGC Webinar: Tired of Being Ignored? Stories Can Help.
Presented by: Denise Withers, MSc
Wednesday, October 21, 2020 | 1:00-2:00pm EDT/12:00-1:00pm CDT
Your job has never been tougher.
People are more afraid, distracted and anxious than they’ve been in decades. And that makes it almost impossible to get their attention and support for your critical initiatives.
Stories can help.
Science shows that they shape our world, influencing everything we think, say and do. They’re the most powerful communication tool in the world, helping us build trust, cut complexity and inspire action. In fact, you can’t change hearts or minds without them.
But few of us have big budgets for Hollywood-style storytelling. That’s where Story Design comes in. Join award-winning filmmaker and leadership coach Denise Withers for a one-hour master class in how to create engaging stories without spending a dime. Discover the one thing you need to know connect with your toughest audience and walk away with a powerful story design framework that works for any topic.
Meet your Presenter
Denise Withers, MSc is an award-winning storyteller and ICF certified leadership coach who helps clients reduce the risk of change and design better futures - with stories.
Denise launched her career on the shores of the mighty Ottawa River, making promotional films for a white-water rafting company. Inspired by the power of stories to educate and entertain, she moved into corporate production to direct marketing and training videos for clients that ranged from Nortel to the Canadian government. But she missed being out in the field - literally. When Discovery Channel went on the air, she found her niche and spent the next decade making documentaries about environmental and social issues for change-makers across the globe.
Five continents, eight awards and a hundred stories later, Denise left the media to study narrative, engagement and design, ultimately becoming one of the top design educators in Canada. In 2013, she discovered how to combine storytelling and design thinking into a powerful framework for change and pioneered the concept of Story Design - a practical way to imagine a better future and make it happen.
Since then, Denise has worked with hundreds of clients across sectors, including CEOs, scientists, politicians, entrepreneurs, academics and creatives. Together, they’ve used Story Design to do things like shift culture, transform learning, save species, protect ecosystems, and slow disease. Most recently, she helped two National Geographic photographers double the revenue, reach and impact of their ocean non-profit in less than a year.
Denise’s stories have been seen by millions of people across major channels, including Discovery, CBC, NatGeo, SSIR, the UN, and National Post. Her first book, Story Design: The Creative Way to Innovate, is a favourite with purpose-driven leaders. And her podcast, Foreward: How stories drive change, ranks in the top 100 of management shows.
For fun, she races outrigger canoes, hikes with her dogs and start campfires in the rain.