Encore! Webinar MiniseriesDid you miss the 2017 Communications School? Or a great Communications School presentation? Then join us for Encore!
“Fail-Proof” Media Coverage
Friday, August 4, 2017, 1-2 pm ET
Speaker: Kesha Whitaker View Ms. Whitaker’s Bio
We live in a 24-hour news cycle world, where reporters are harried and working on multiple stories every day. Time is of the essence, and if your story idea is sitting in an inbox with hundreds of others, how will it get noticed? Government communicators have to stay ahead of the game to reach busy journalists who thrive on urgency. Make your pitches irresistible to journalists by becoming an information architect. Through research and shaping the story for consumers, you can make it easier for journalists to give your organization coverage. This session will feature strategies for packaging stories, case studies and video feedback from print and broadcast media professionals on what catches their eye when looking for a great story.
Using Social Media and Other Communication Tools to Pass a Public Safety Sales Tax
Friday, September 1, 2017, 1-2 pm ET
Speaker: Sharon Watson, Director of Public Affairs, Johnson County, Kan. View Ms. Watson’s Bio
Anytime a tax is necessary, government communicators face a major challenge! Let Sharon teach you how her county used social media and other communications tools to educate the residents about a public safety sales tax ballot initiative to fund a new courthouse and coroner facility.
Uprising: A City Divided
Friday, October 6, 2017, 1-2 pm ET
Speaker: Mark Basnight, Senior Public Affairs Training Specialist, Argonne National Laboratory, Public Affairs Academy View Mr. Basnight’s Bio
In the wake of an officer involved shooting, the city of Charlotte (N.C.) was thrust into the national spotlight after the unexpected and unanticipated uprise of civil unrest. The dramatic events of Sept. 20 – 24 left one dead, several injured, hundreds of thousands of dollars in property damage, and a city divided until the release of information exposing the facts and truth of the police investigation were reluctantly released. Mark will tell us the lessons learned from this extraordinary situation that might be critical to other government communicators in the future.
Implementing Culturally and Linguistically Relevant Communication to Diverse Audiences
Friday, November 3, 2017, 1-2 pm ET
Speaker: Leslie Quiroz, Public Affairs Specialist, U.S. Department of Health and Human Services Office of Minority Health View Ms. Quiroz’s Bio
Speaker: Kelley Elliot, Writer-Editor, U.S. Department of Health and Human Services Office of Minority Health View Ms. Elliot’s Bio
Communicating with diverse audiences is a huge challenge for government communicators. Leslie and Kelley will describe best practices developed by the U.S. Department of Health and Human Services Office of Minority Health to ensure culturally and linguistically appropriate communications to diverse audiences. Learn how the National Standards for Culturally and Linguistically Appropriate Services in Health (National CLAS Standards) can be embedded in your communications strategies. Leslie and Kelley will also discuss the importance of delivering information in a culturally and linguistically appropriate way and explain how their agency tailors information and outreach activities for various audiences.