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Encore! Webinar Miniseries

Did you miss the 2018 Communications School? Or a great Communications School presentation? Then join us for Encore!

Did you miss the 2018 Communications School? Or a great Communications School presentation? Then join us for Encore!

NAGC hosted more than three-dozen fantastic presenters at our 2018 Communications School. Four of them are coming back for encore performances of their top-rated sessions.

NAGC’s Encore! webinar miniseries kicks off Friday, November 2, 2018, 1–2 p.m. eastern and continues the first Friday of the month in December and January.

Were you unable to make the Communications School? Or did you hear about a great presentation after it ended? Then here’s your chance to take in some (more!) of the outstanding content our presenters offered..

Registration is now open. Members attend at no cost. Non-members join in for $49, with the option to apply the fee to a one-year NAGC membership within two weeks of the event.  All presentations are recorded and posted in our Members Area.

Up Next

State of Rebranding: Modernizing Your State’s Brand Identity

Friday, January 4, 2018

Speaker: Laura Cederberg, Assistant Chief of Staff, Communications, Office of Governor Mark Dayton (MN);
View Bio
Speaker: Janelle Tummel, Assistant Commissioner, Enterprise Communications and Planning, Minnesota Management and Budget
View Bio

In 2017 the State of Minnesota launched a unified brand identity, shedding 23 outdated agency logos for one cohesive look. The end result? A fresh, modern look to support employee recruitment, consumer confidence, and cost-savings across the enterprise. Project Directors will share how they oversaw change management and inter-agency collaboration to rebrand the state


Past Webinars

From Chaos to Collaboration: Changing the Way We Communicate with the Public

Friday, December 7, 2018

Speaker: Larry Schooler, Senior Fellow, National Civic League
Mr. Schooler’s Bio

Picture this: Your boss tells you to plan a “town hall meeting” on a controversial topic. You find a venue, set up chairs, and get quickly overwhelmed by a standing room only crowd–and they’re angry. They may have been provoked by information (or misinformation) from social media, or even traditional media, and they’re ready to burn your team in effigy. What to do?

This session is designed to take you, and your organization, from chaos to collaboration–embracing an entirely new paradigm for public engagement. Learn how to identify stakeholders and create customized strategies for engaging them; how to facilitate difficult conversations involving competing viewpoints; how to bring an array of stakeholders to consensus; and examine cutting-edge technology for public engagement.


Social Media, E-mail Marketing, and Website Content: Developing and Measuring Integrated Multi-Platform Messaging

Speaker: Devika Rao, VP Account Services, O’Neill Communications
Ms. Rao’s Bio

Today’s information moves fast. In order to be effective and compete with the virtual “noise” of the internet, savvy communicators have to reach their targeted audiences and hold their attention over what can sometimes be a substantial amount of time. In this session, attendees will see examples of key messaging strategies through various platforms such as email and social media to deliver energetic and relevant information to raise brand awareness and increase impact.


Devika Rao

Devika is the Vice President of Account Services for O’Neill Communications. She brings a strong writing and editing background that is key to helping clients develop their content marketing strategies. She also has solid footing in media relations to help clients’ stories be heard through multi-media outlets.

Her ability to convey ideas and thoughts through the written word was recognized by the Magazine Association of the Southeast (MAGS) two years in a row for Best Feature for her coverage on the impact of South Asians in America. She also manages a weekly column with the Atlanta Journal- Constitution, the Southeast’s largest daily newspaper.

Devika graduated from Penn State University with degrees in journalism and political science. When she is not trying the latest restaurants in the city, she volunteers with various nonprofit organizations in Atlanta and serves on the board of the Georgia Indo-American Chamber of Commerce and Spruill Center for the Arts

Larry Schooler

Larry is an accomplished, award-winning dispute resolution practitioner, manager, and thought leader focused on public policy dispute resolution and public engagement. He holds a Doctor of Philosophy in Conflict Analysis and Resolution from Nova Southeastern University. Larry is a Senior Fellow with the National Civic League. He spent eight years as the Public Engagement Division Manager for the City of Austin, Texas, establishing one of the first public engagement and dispute resolution divisions in a U.S. municipal government. Larry also spent nearly 10 years as a news anchor on National Public Radio.

Laura Cederberg

Laura Cederberg is Assistant Chief of Staff, Communications for Minnesota Governor Mark Dayton. In this role, Laura oversees one-voice messaging across 24 state agencies and more than 100 boards and commissions and serves as Deputy Communications Director for the State of Minnesota, a $43 billion enterprise with 35,000 employees. Prior to joining the Dayton Administration in 2016, Laura was head of marketing and communications for the American Swedish Institute, an internationally acclaimed cultural center and museum in Minneapolis. She previously served as Research Director of EMILY’s List, the nation’s largest resource for women in politics. She held communications, policy and research roles on the winning U.S. Senate campaigns of Senator Amy Klobuchar (MN), Senator Al Franken (MN), and Senator Mazie Hirono (HI). Laura holds a B.A. in political science and women’s studies from the University of Michigan – Ann Arbor.

Janelle Tummel

With a belief that government should be transparent and accessible, Janelle Tummel serves as Assistant Commissioner for Enterprise Communications and Planning at Minnesota Management and Budget. In her role, Janelle strives to improve how state government communicates and serves our customers. She oversees six divisions dedicated to planning for the worst, celebrating the best, and effectively serving the enterprise, every day.

Janelle helped lead the launch of a uniform state brand and marketing campaigns to promote the state as one employer. She spearheaded Minnesota’s plain language effort in 2014, training employees across state government on how to convey complex topics in an understandable way. She specializes in creative and unique approaches to engaging audiences with clear and user-friendly communications.

Janelle previously served as Chief of Enterprise Communications at Minnesota Management and Budget, Communications and Public Relations Director at the Minnesota Department of Revenue, and Public Relations Manager for the City of St. Paul. She also spent nearly seven years on the communications team at Coca-Cola Enterprises. She has an MBA from the University of Minnesota’s Carlson School of Management.

Kelley Elliott

Kelley Elliott is the lead messaging strategist and writer for the U.S. Department of Health and Human Services Office of Minority Health. She is responsible for leading development of communications plans and key editorial products, including those that support National Minority Health Month.

Kelley’s previous work at a Washington, D.C.-based public relations firm included leading campaigns for award- winning public relations programs on behalf of the Agency for Healthcare Research and Quality and the National Institute of Diabetes and Digestive and Kidney Diseases at the National Institutes of Health.

Kelley began her career at Merck & Co., Inc., where she developed her passion for improving the lives of patients and reducing health disparities. She earned a Bachelor of Science in Communication Studies from Northwestern University and a Master of Science in Communication Management from Temple University.

Blythe Campbell

Blythe Campbell is a trainer and consultant in essential communication skills for executives and emerging leaders through her business, Blythe Campbell Communications. She is the author of the upcoming book, Communication, for a Change.

Blythe has worked for eight different CEOs and their teams in local, state and federal government, as well as in the engineering, telecommunications, energy, finance, and nonprofit sectors. Blythe has played a key role in organizational change, from strategy to execution, for more than 25 years. She has supported senior leadership transitions, restructuring, layoffs, mergers, and acquisitions — big changes — as well as smaller changes like implementation of new human resources programs and office relocations.