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2020 Blue Pencil & Gold Screen Award Winners

 

This annual international awards program recognizes superior government communication products and those who produce them.
Submissions for the 2020 Awards were produced between July 1, 2018 and December 31, 2019.


The Blue Pencil & Gold Screen Awards not only honor the creative excellence of our team members, but demonstrate to our top executives that the work we do is high quality, effective and deserving of continued support.”
– Sue Sims, External Affairs Group Manager, The Metropolitan Water District of Southern California, Past BP&GS Awards Winner

Did you miss the award ceremony? Watch the recording below!

 

Best-in-Show Award

A Best-in-Show Award was presented to the Washington State Department of Transportation and the Sherry Matthews Group for their entry in the Educational or Promotional Campaign (greater than $100,000) category, entitled “SR 99 Tunnel Opening and Toll Commencement.” NAGC's Board of Directors determines the Best-in-Show award each year from among all the first-place awards.

Good To Go! account penetration rates in the tunnel hit 80% (exceeding the goal) within three weeks of toll commencement—more than 11 months ahead of schedule and within two months of paid advertising.
- Sherry Matthews Group

"The Best-in-Show is truly the best of the best from the Blue Pencil & Gold Screen awards program. The winner is selected by the board of directors from among all of the first place winners across all competition categories. Only the slightest of margins separate the finalists.  Congratulations to the Washington State Department of Transportation for earning the 2020 Blue Pencil & Gold Screen Best in Show Award!"
- Chris O'Neil, NAGC President

 


Winners' Gallery

 

 

 

Annual Report

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Texas Employees Group Benefits Program Annual Report FY19

Employees Retirement Systems of Texas

Moving away from the text-heavy, letter-sized format of past years, this graphics-forward annual report has boosted transparency of insurance program activities, engagement with health plan participants, and cost-management strategies. This publication has become a valuable reference to legislators and staff seeking an understanding of the Texas Employees Group Benefits Program.

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Office of Economic Development & Tourism | 2018-2019 Year in Review

City of Lynchburg

This report was completed in the true meaning of collaboration and vision! In just 3 months since its release, requests for copies by recruiters and realtors have been phenomenal. Of the 475 printed, 100 copies are left. The double-sided tear out poster of the City helps make this piece unique!

Audio Communications

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Prevention Profiles: Take Five

Drug Enforcement Administration

The podcast series transmits relevant prevention information to 70,000+ subscribers on www.campusdrugprevention.gov - DEA's website for professionals working to prevent drug misuse among college students. Since the podcast series debuted, each episode is consistently in the top 10 most visited pages on the website.

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JoCo on the Go: Everything Johnson County podcast

Johnson County Government

JoCo on the Go was launched on Aug. 6, and promotes programs and services, along with leadership priorities. The episodes include real people and subject-matter experts. Topics are selected from news releases, commission topics and cyclical events, what's new and interesting. It's a podcast that features everything Johnson County, Kansas.

Booklet or Brochure

Award of Excellence

City of Virginia Beach Economic Development New Business Brochure

City of Virginia Beach

This work is an example of how specific business needs can be addressed through effective content development and design.

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"Join the Team" Recruitment Brochure

National Park Service, Harpers Ferry Center

Park staff’s infectious love for this place––one ranger even posted a terrific rap online––and a resourceful volunteer photographer made this publication possible.

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Tips for Teens series

Vanguard Communications

SAMHSA created the Tips for Teens series to support prevention of substance misuse among youth by giving teens tips on how to prevent their peers’ substance use. Each fact sheet dispels common myths about a variety of substances, including marijuana, cocaine, methamphetamine, steroids, tobacco, heroin, opioids, e-cigarettes, and inhalants.

Brand Identity

Award of Excellence

Charlotte Housing Authority becomes INLIVIAN: Housing Redefined

INLIVIAN: Housing Redefined

In less than 3 months, we developed all the brand identity assets, internal communication, website, video production, and social and digital media marketing; while simultaneously planning a public launch, an 80th anniversary event for 300 residents and an internal launch event for over 200 employees over a three-day period.

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Branding Recreation.gov

Recreation.gov

It was rewarding to work on the Recreation.gov brand. 1. Got the opportunity to create a simple/delightful user experience for the government, which helps to repair their reputation. 2. Brought awareness to America’s outdoor opportunities, which gets people off devices and outside. 3. Making lasting memories is accessible to everyone.

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King County Balanced You

King County, Washington

King County’s Balanced You is an employee-focused program that understands the whole person. Our previous healthy incentives program didn’t have a consistent look nor a comprehensive package. The Balanced You logo and visual brand distinguishes the old program from the new one while expressing its always evolving nature.

Calendar

Award of Excellence

Metropolitan's "Water is Life" Student Art Calendar

The Metropolitan Water District of Southern California

Southern Californians know that saving water is an everyday activity. The student art calendar provides a daily reminder that conservation is a California Way of Life with beautiful images, tips, humor and creative messaging.

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2020 Aquatic Beauty

Manatee County Government

I believe Manatee County's annual wall calendar is a truly exceptional product. I also think it's pretty incredible what kind of calendar we produce without relying on staff photographers and designers to do the work!

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2020 Natural Events Calendar

Missouri Department of Conservation

For 35 years, the Natural Events Calendar has showcased the stunning variety of plants, animals, and landscapes that grace the wild corners of Missouri. The calendar is a perennial bestseller and has inspired generations of Missourians to take a closer look at the natural world just outside their doors.

Community Engagement Forum

Award of Excellence

Community Engagement

Food Safety and Inspection Service

FSIS produced unique opportunities for small and very small establishments to interact face-to-face with agency leadership and Congress. Owners and operators gained a better understanding of the requirements to produce safe and wholesome meat and poultry products.  Additionally, FSIS has a better sense of challenges faced by smaller establishments.

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VA-RallyPoint Question & Answer Session

Department of Veterans Affairs; Veterans Health Administration; Office of Community Care

This team of four collaborated with an emerging digital platform, targeted specifically at their stakeholders, and achieved the 4th highest rated session in the history of RallyPoint.

They exceeded all 3 of their objectives and used their #1 influencer to share relevant, timely information with their stakeholders: Veterans.

Display

Award of Excellence

Gulf Mountain WMA Nature Trail Signs

Arkansas Game and Fish Commission

Gulf Mountain WMA Nature Trail Signs tell visitors why the area has a healthy growth of wildflowers in the spring, yet there are many burned areas in the winter. They explain the benefits of prescribed burns and how wildlife have time to move to safety during the burns.

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Champion Baldcypress Tree Trail Sign

Arkansas Game and Fish Commission

The Champion Baldcypress Tree trail sign shows off a small piece of Arkansas's natural beauty.

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Hidden Oaks’ Winged Wonders Wall

Fairfax County Park Authority

Engaging the visitor before they reach the front door stimulates curiosity and enthusiasm, enhancing the potential for a meaningful nature center experience. The addition of the Winged Wonders Wall at Hidden Oaks engages young and old alike as each check out how their “wingspan” compares to creatures past and present.

Documentary

Award of Excellence

A Song of Seasons: Bryce Canyon National Park

National Park Service - Harpers Ferry Center

Highlights included: • Recording oral histories with Native Americans with ancestral ties to present-day Bryce Canyon, • Exploring the less-traveled areas of the park and having special encounters with a variety of critters, • Witnessing the Milky Way traverse across the night sky above the hoodoos during timelapse filming.

Award of Excellence

Downtown St. Louis and the Poplar Street Bridge

Missouri Department of Transportation

The video highlights important projects for the city of St. Louis that have taken a great deal of work and time to complete. It showcases the three decades of innovation, partnerships and planning that went into these great improvements.

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Remembering Pan Am Flight 103: 30 Years Later

Federal Bureau of Investigation

It was a privilege to have the opportunity to meet with people who shared their stories about how the bombing over Lockerbie affected their lives. They are a special group, forever bound together by tragedy, and we felt lucky to be entrusted to tell their story.

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Minidoka: An American Concentration Camp

National Park Service - Harpers Ferry Center

“Our democracy is based on the premise that all men are created equal, with an inalienable right to life, liberty, and the pursuit of happiness. It's a wonderful idea, but vulnerable. It takes people who cherish that idea to be actively involved in the process.” – George Takei

Educational or Promotional Campaign (greater than $100,000)

Award of Excellence

Our Roads, Our Safety 2019 “Voices of Safety” Campaign

U.S. Department of Transportation, Federal Motor Carrier Safety Administration

The campaign is a perfect example of how the public and private sector works together to address a serious issue. Whether driving a truck, bus, or car, or riding motorcycle, bicycle, or walking, reducing crashes and fatalities involving large trucks and buses is a shared responsibility that keeps everyone safe.

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2020 Census Recruitment Advertising

U.S. Census Bureau

Even with the challenge of constrained timing and limited resources, the team was always focused on the goal of designing a diverse, creative campaign to pair with complex media buying efforts resulting in a solid database of applicants to the agency even in times of low unemployment rates.

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SR 99 Tunnel Opening and Toll Commencement

Washington State Department of Transportation and the Sherry Matthews Group

Good To Go! account penetration rates in the tunnel hit 80% (exceeding the goal) within three weeks of toll commencement—more than 11 months ahead of schedule and within two months of paid advertising..

Educational or Promotional Campaign (less than $100,000)

Award of Excellence

Palm Tran's WPTV Commercial to Promote Public Awareness

Palm Tran

This campaign is award-worthy since it resulted in boosting ridership – even during a month that experienced a hurricane threat.  When comparing ridership from September 2018 to September 2019, ridership increased by 2.34 percent.  This campaign was creative and contained key messaging about the innovations related to the bus system.

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Higgins Boat

United States Patent & Trademark Office

To commemorate the 75th anniversary of D-Day, a Higgins Boat was installed on the front lawn of the USPTO from April - July, 2019, in partnership with NIHF.  Multiple events and a coordinated communications campaign encouraged thousands of visitors and online engagements to celebrate American innovation and honor our veterans.

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Opinion Panel Outreach Campaign

Massachusetts Bay Transportation Authority

This campaign reflected the MBTA’s dedication to engaging the public for their input to improve the system.

Electronic Publication

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TechBeat

Justice Information Technology Center, National Institute of Justice

TechBeat is a free monthly source of technology news related to the public safety community and research efforts in government and private industry. Its audience includes members of the law enforcement, corrections, and forensic sciences communities.

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Woods Hole Coastal and Marine Science Center General Information Product

U.S. Geological Survey Woods Hole Coastal and Marine Science Center

This short book of vivid photos and plainly written descriptions is spreading awareness of what the Woods Hole Coastal and Marine Science Center does and is strengthening the center’s relationships with the public, research partners, and other U.S. Geological Survey offices. To be updated every three years.

E-Newsletter

Award of Excellence

Child Support Report

Office of Child Support Enforcement

The Child Support Report celebrates its 40th year of publication. It circulates important program information to the federal office and over 100 state, territorial, and tribal child support programs. Because of its popularity, the e-newsletter has a consistent stream of high-quality articles from guest writers eager to share their stories.

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The Media Borough Monthly eNewsletter

Media Borough, Media, PA

DandeLions Digital believes that municipalities who establish digital communications with their residents and visitors via a monthly emailed newsletter, social media campaigns and good website design, will quickly see an increase in engagement from an already captive audience who rely on their devices for news everyday.

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Family Spotlight

Bend-La Pine Schools

Our families can count on our newsletter to provide relevant and inspiring content that makes them proud to be part of Bend-La Pine Schools!

Graphic Design 

Award of Excellence

INLIVIAN: Housing Redefined Logo Design

INLIVIAN: Housing Redefined

This was a labor of love and we had a lot of fun designing a logo inspired by strong qualitative and quantitative research, an opportunity we do not often get.

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9th Annual Festival at the Switchyard Poster

City of Carrollton

Created in-house, this poster advertised the City of Carrollton’s annual signature event – the Festival at the Switchyard - and helped draw a record attendance of more than 40,000 attendees to the Downtown Square.

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"Love Where You Live” Campaign Collateral

City of Temple, Texas

To spur interest and increase citizen participation, the City of Temple’s Marketing & Communications Department set out to create a fresh brand identity for the “Love Where You Live” neighborhood planning program. The out-of-the-box collateral concepts showcased custom illustrations of iconic local landmarks to create an emotional connection with residents.

Grassroots Marketing Campaign

Award of Excellence 

Ditch Your Grass, Rake Up Savings

The Metropolitan Water District of Southern California

Metropolitan launched a literal grass roots marketing campaign with a series of creative, cost-effective videos to help Southern Californians remove their lawns and save water. The project supported the agency’s ‘Ditch Your Lawn, Rake in Savings’ water conservation program and helped drive a huge jump in turf replacement rebate applications.

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U.S. Naval Test Pilot School Outreach Campaign

Naval Air Warfare Center-Aircraft Division

After learning about decreases in applications, the NAWCAD communications team designed, implemented and tracked a communication campaign to increase awareness and improve recruitment numbers for USNTPS. NTWL leadership credited the campaign as playing a primary role in a 19% increase in test pilot applicants from CY2018 to CY2019.

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FBI Physical Fitness Test App

Federal Bureau of Investigation

The goal of the app, and its ensuing marketing campaign, was to give the public an inside view of the FBI’s special agent training requirements..

Infographic

Award of Excellence 

Protecting Yourself from Social Security Scams

Social Security Administration

As a part of a broad scam awareness initiative, the Social Security Administration developed an infographic titled “Protecting Yourself from Social Security Scams” to increase awareness about fraudulent phone calls from scammers claiming to be government employees.

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Parks By the Numbers Infographic

Fairfax County Park Authority

Parks By The Numbers went from a page buried in a government report to a stand-alone hit among stakeholders who wanted an easy way to describe the Park Authority’s vast size and offerings. It’s been used by elected officials, staff and volunteers to showcase the agency’s impact on the community.

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City of Virginia Beach 2019 Volunteer Resources Annual Report

City of Virginia Beach

Diversity within teams is vital. The report was created by a structured, detail-oriented math mind and an energetic and creative designer. These two seemingly opposite partners served as the perfect yin and yang to tell the story and impact of volunteerism in Virginia Beach.

Internal Communications

Award of Excellence

OnTheSquareVA

Virginia Department of General Services

The OnTheSquareVA Program encourages Virginia’s over 100,000 state employees to participate in physical, educational or recreational activities. The Department of General Services team that leads the program’s communications and planning efforts set an aggressive goal to increase awareness by 25 percent in its second year, and far exceeded that goal.

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DHS Stay and Grow Employee Engagement Survey

Wisconsin Department of Health Services

A core team of six people used five months for the initial build and launch. Our challenges included no budget, limited staff, and a tight turnaround. The message of "Stay and Grow" (with us at DHS) was successful because it spoke to employees - and they responded.

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PRIDE in the WILD FWSHQ LGBTQ+ Observance Month Campaign 2019

U.S. Fish and Wildlife Service

Our PRIDE in the WILD campaign featured a “What’s Your Pronoun” signature drive, “Safe Zone - I am an Ally” workspace tags, an intersectional livestreamed conversation, story quilts and more to support our LGBTQ+ colleagues and encourage everyone in FWS headquarters to stand for inclusion and mutual respect.

K-12 Educational Programs

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The Coloring Book Tour of Monmouth County

County of Monmouth

The Coloring Book Tour of Monmouth County was hand-illustrated by Graphic Artist Anthony DeSeno. The coloring book was created to educate children about all of the services and functions of Monmouth County Government in a fun and memorable way.

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Virtual Reality Tour of our Water Systems

The Metropolitan Water District of Southern California

Using virtual reality, Metropolitan is bringing the story of California’s two biggest water systems into classrooms. This education project combines technology with STEM learning for all ages and has reached large numbers of the region’s students.


Magazine

Award of Excellence

Parktakes Magazine

Fairfax County Park Authority

Parktakes is the Fairfax County Park Authority’s chief marketing publication with a total circulation of more than 200,000.  The quarterly publication highlights classes, camps and programs at RECenters, nature centers, golf course, historic sites and waterfront parks, and generates $17 million in program revenue annually.

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South Fayette Connect

South Fayette Township

South Fayette Township's quarterly magazine, South Fayette Connect, funds community events with an innovative sponsor advertising program, offsetting production costs by more than 100 percent. Created by a single staff member, the magazine features original, local writing and photography highlighting municipal and community news, both in print and online.

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Humanities Magazine

National Endowment for the Humanities

It's great to return to the Blue Pencil and Gold Screen Awards. Humanities magazine is fortunate to still be around, telling important stories through words and design, treating them as equal partners, and any award we receive is a credit to our writers, our designers, and our editors. Thank you.


Mobile Advertising

Award of Excellence

U.S. Army Mid-Atlantic Recruiting Battalion

MSSmedia

The campaign, having reached more than 351,000 impressions, exceeded the benchmark with its click-through-rates (totaling 2,441 clicks). Most importantly, the campaign was filled with diverse individuals, including both females and males, as well as individuals of various ethnic backgrounds and age groups.

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Peach Pass/SRTA & Atlanta United MLS Soccer Mobile App Pop-Up

State Road & Tollway Authority

The use of the Atlanta United mobile app by Peach Pass clearly demonstrates how state agencies can create value and positive return for its account holders by partnering with targeted companies in their respective marketplaces.

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Nothing Stopping You Now! E-ZPass Maryland Summer Campaign

Van Eperen on behalf of the Maryland Transportation Authority

"There's Nothing Stopping You Now!" That was the theme of the E-ZPass Maryland summer marketing campaign by Van Eperen on behalf of the Maryland Transportation Authority. As part of an integrated campaign, the mobile spots targeted commuters in Maryland with messages about convenience and savings with an E-ZPass Maryland account.

 

 

Most Improved Publication

Award of Excellence

2019 Tax Planner & Services Guide

Constitutional Tax Collector, Serving Palm Beach County

The Tax Planner & Services Guide promotes the full range of services provided by the Constitutional Tax Collector, serving Palm Beach County, Florida. The 2019 edition was completely redesigned to reflect current client feedback and readership trends.

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Biennial Report

North Dakota State Auditor’s Office

The North Dakota State Auditor’s Office takes pride in their commitment to bring transparency to government and they are dedicated to generating greater value for taxpayers. By sharing information with the public that is easy to understand they are increasing the understanding of government communications.

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Play by Play Activity Guide Redesign

City of Temple, Texas

The City of Temple transformed a cluttered and outdated activity guide for the Parks & Recreation Department by giving the piece a fresh and vibrant look as well as making it easier to read. The new design contributed to an increase in patron participation and spending on recreation programs.


News Release

Award of Excellence

Woods to School nutrition program connects hunters to children in need

Arkansas Game and Fish Commission

The Arkansas Game and Fish Commission partnered with Arkansas Hunters Feeding the Hungry to produce thousands of meals for needy children in Arkansas, thanks to the generous donations of deer hunters in The Natural State.

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News Release: Rising Sea Temperatures Killed More Than a Third of Guam’s Coral Reefs

University of Guam

The University of Guam identified one of its research projects that was particularly timely and of high international news value: coral bleaching. Its news release on the percentage of corals that have died in Guam over a five-year period gained widespread media attention reaching some 340 million readers.

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Imagine a Day Without Water News Release: Can you Imagine a Day Without Water?

The Regional Municipality of Durham

This news release mixes educational, and eye opening messages that combine to convey one complex message. The drawing contest that was included allowed us to showcase the creativity and passion of our young residents. I am proud to have educated the public about the importance of water in our community.

Photographer's Portfolio

Award of Excellence

Arkansas Wildlife

Arkansas Game and Fish Commission

No matter the species of wildlife I am trying to capture, I always head out with no expectations of success. Just being alone in the wilderness is success enough for me. If I come home with something spectacular, then it is a bonus.

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Mapp's Metropolitan Water District

The Metropolitan Water District of Southern California

Metropolitan is such a deep organization, steeped in history and considered a leader in water resource management.  Telling that story is difficult without the illustration of imagery, provided in photographs that capture the essence of what we do: protect public health, protect the environment, and bring water to Southern California.

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Building a better T

Massachusetts Bay Transportation Authority (MBTA)

Susana’s photography is an engaging and artistic way to illustrate to the public the people behind the scenes who work hard every day and night to build a better MBTA, and the beauty of America’s oldest subway system.

Public Service Announcement (PSA)

Award of Excellence

SSA Phone Scam Alert – 2019

Social Security Administration

As a part of a broad scam awareness initiative, the Social Security Administration developed these PSAs to increase awareness about fraudulent phone calls from scammers claiming to be government employees.

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Waste Reduction Week 2019: Single use plastics display video

The Regional Municipality of Durham

This video, that was made on a GoPro camera and advertised on bootstrap budget of $25 was featured in the Toronto Star, in local media and on the official Waste Reduction Week website homepage, all within hours of being filmed. I am proud to have created this successful campaign.

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City of Virginia Beach Commonwealth Attorney's Office "In the Right Hands" PSA

City of Virginia Beach

This visually compelling PSA used a simple concept; the power of hands to hurt, help and heal, to reach as many victims as possible and their loved ones to encourage them to seek the helping hands of the Virginia Beach Victim Witness Program.

Social Media Campaign (Paid Advertising)

Award of Excellence

Texas Emergency Preparation Supplies Sales Tax Holiday Campaign

Texas Comptroller of Public Accounts

Our featured video is one continuous shot using multiple employees to interact with props simulating weather effects. This meant some of the “stagehands” had to jump from one location to another to lift blankets, turn on fans and throw buckets of water in highly synchronized movements.

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U.S. Surgeon General's Marijuana Advisory Digital Ad Campaign

Crosby Marketing Communications

HHS and the White House enlisted Crosby to develop a digital ad campaign educating consumers about the risks of marijuana use by driving traffic to an advisory from the Surgeon General. The campaign generated 158,350 visits to the Advisory (a 914% increase), 6,831,681 impressions, 344,030 clicks, and 17,081 social engagements.

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PATCHMATCH APP

The Metropolitan Water District of Southern California

Finding the perfect water-wise companion in Southern California is now just a swipe away. Playfully mimicking the format of a dating app, Metropolitan create a whimsical series of PatchMatch social media posts that let consumers find drought tolerant plants and create water saving gardens.

Social Media Outreach (Nonpaid)

Award of Excellence

Interstate 20 Closure Social Media Campaign

Mississippi Department of Transportation - Public Affairs

The temporary closure of Interstate 20 in Hinds County for bridge repairs meant potentially severe impacts to traffic along a major east-west corridor in the Southeast. A strategic social media plan by MDOT Public Affairs communicated key information to the public, helping travelers avoid major delays and ensuring their safety.

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Farm Animals Snow Day Advice

Fairfax County Park Authority

Social media audiences LOVE cute animals. They also LOVE scrolling through Facebook for snow updates during a snowstorm.  So when our farmer sent photos of our farm animals during a snow day, it seemed obvious that those animals should make a social media video of snow day advice!

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Recruitiment Campaign

Oregon Department of Transportation

It’s always rewarding to watch a talented team at work and the wonderful thing about this project was that it resulted in having even more talented people join the ODOT team. Our employees are the ultimate brand ambassadors and their hard work is paying dividends.

Soft or Hard Cover Book

Award of Excellence

2019-20 Arkansas Hunting Guidebook

Arkansas Game and Fish Commission

The Arkansas Hunting Guidebook is produced every year to update Arkansas hunters of regulation and season date changes, and is distributed statewide.

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2020 Arkansas Fishing Guidebook

Arkansas Game and Fish Commission

The Arkansas Fishing Guidebook is produced every year to update Arkansas anglers of regulation changes, and is distributed statewide.

First

Woods Hole Coastal and Marine Science Center General Information Product

U.S. Geological Survey Woods Hole Coastal and Marine Science Center

This short book of vivid photos and plainly written descriptions is spreading awareness of what the Woods Hole Coastal and Marine Science Center does and is strengthening the center’s relationships with the public, research partners, and other U.S. Geological Survey offices. To be updated every three years.

Special Event or Conference

Award of Excellence

Look Twice for Motorcycles Campaign Special Event

Texas Department of Transportation (TxDOT)

The Texas Department of Transportation is deeply honored to be recognized for its communication efforts to reduce crashes and fatalities on Texas roads. Developing virtual reality games and using gamification to raise awareness and teach safe driving skills is a new endeavor that seems to be paying off.

Award of Excellence

Event Horizon Telescope - First Image of a Black Hole

National Science Foundation

This was the largest press conference NSF has ever organized, including coordinating with 5 other international teams for other simultaneous press conferences.   -This image forever changed the way the public views space, and the discovery was made possible with NSF funding.

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Apollo 50: The role of intellectual property in space commerce

United States Patent and Trademark Office (USPTO)

This was the biggest event held at the USPTO and it reached 2,500+ people, in person and online. We achieved our objective to educate our audience about the importance of and connection between patents, space technology, and commercialization; and amplified that message with key federal figures and space experts.

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FTCA Executive Training Session

Constitutional Tax Collector, Serving Palm Beach County

In May 2019 Constitutional Tax Collector Anne Gannon welcomed her fellow tax collectors to Palm Beach County for this four-day learning event. The program delivered important information about a wide range of topics related to current challenges and best practices including fraud prevention, REAL ID and active shooter training.

Special Purpose Product

Award of Excellence

Plan To Win Impaired Driving Trivia

GDC Marketing & Ideation

By crafting this experience with new facts about impaired driving, and with immersive, bleeding-edge tech to draw viewers to engage with our message, we were able to share the dangers and knowledge with the public so that they could make a plan, avoid a DWI, and potentially, save lives.                             

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Special Purpose Product

Food Safety and Inspection Service

FSIS' study found shockingly high levels of cross contamination of food and kitchen surfaces primarily due to low, almost non-existent, rates of successful handwashing by participants and improper handling of poultry. The agency developed highly successful videos to change unhealthy behaviors that lead to foodborne illness.

 

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Leadership In Action Program

Missouri Department of Transportation

The Leadership In Action program was put into place by MoDOT director Patrick K. McKenna, who wanted a way to recognize employees who exhibit strong leadership skills within the organization. By recognizing and building leaders, MoDOT's future will be strengthened.

Special Purpose Publication

Award of Excellence

City of Edina Brand Book

City of Edina

A brand is an organization’s most valuable asset. Cities are no exception. The City of Edina's Brand Book includes digestible information on the City of Edina brand, City seal, other City logos, colors, typography, imagery, copy and other brand standards. The book is a well-used resource throughout the organization. 

Second

Texas Road Tips Handbook

Sherry Matthews Group

The “Texas Road Tips” handbook packs information about traffic laws, roadway signage, and ways to avoid various crash scenarios in an easy-to-digest format. Infographics and eye-catching visuals highlight safety tips on a dozen topics ranging from aggressive driving to child safety seats, work zone safety, driving while intoxicated, and more.

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Excellence & Equity Review

Bend-La Pine Schools

We are proud to be part this effort, which is a big swing with a big goal - to help make every student's experience in our schools better. This document honestly highlights challenges faced by our families, while celebrating our successes and sharing a clear path forward.

Technical or Statistical Report

Award of Excellence

Labor Market Guide

Wisconsin Department of Public Instruction

The Labor Market Guide is a statistical report produced by the Wisconsin Department of Public Instruction, with data from the Wisconsin Department of Workforce Development. It is a beautifully designed resource to help students understand the job market and match their interests with solid data on careers of the future.

Second

2020 Census Barriers Attitudes and Motivators Study

U.S. Census Bureau

This Census Bureau team not only accomplished one of the most complex communications research projects at both the government and private sector levels, but developed both a technical and easy to understand report that served as a campaign development guide for the agency and the entire stakeholder community.

First

Fiscal Notes Special Edition, A Storm to Remember: Hurricane Harvey and the Texas Economy

Texas Comptroller's CIS/DAT Divisions

In the special report on Hurricane Harvey, one of the costliest storms in American history, Fiscal Notes analyzed myriad studies and estimated the net economic impact of the storm: a loss of $3.8 billion in Gross State Product during the year after the storm.

Website

Award of Excellence

Virginia Department of Corrections Public Website Redesign

Commonwealth of Virginia

We are extremely proud of the newly redesigned VADOC website. Led by our in-house team, the 18-month project consisted of a complete website redesign, content overhaul, and implementation of a new content management system. The end result is a modern website that allows users to find information quickly and efficiently.


Second

National Eye Institute Website Redesign

CommunicateHealth, Inc.

NEI redesigned its consumer-facing website to provide eye health information that’s accessible to all — including people with vision impairments.  NEI used human-centered design practices to ensure that the site meet users’ needs, including user testing.  The site’s advanced accessibility features raise the bar by going beyond 508 compliance.


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MOSERS Public Website

MOSERS

Missouri State Employee’s Retirement System’s new website enhances the user experience through clear, concise content and improved navigation (organized by benefits, career stages, life and career events) with fresh design & branding. It is optimized for multiple devices, decreases risks, and incorporates adaptable features to make future improvements more efficient.

Writer's Portfolio

Award of Excellence

Parktakes Features

Fairfax County Park Authority

These features appeared in Parktakes magazine – Fairfax County Park Authority’s primary marketing publication with a total circulation of more than 200,000.  The articles are designed to increase awareness of seasonal Park Authority programs and activities or to educate the reader about stewardship and volunteer opportunities.

Second

Kelly Lenox, NIEHS Environmental Factor Articles

NIEHS

The Environmental Factor is a free, online newsletter published monthly by the National Institute of Environmental Health Sciences. We share recent environmental health research and events to promote scientific exchange and help people make educated choices to live healthier lives. I’m fortunate to have a role in this important work.

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Stormwater Education in South Fayette Connect

South Fayette Township

South Fayette Township's Engineer Technician, John Kanaskie, takes great pride in volunteering to write an educational article about stormwater for every issue of quarterly magazine South Fayette Connect. His efforts have satisfied state requirements and led to valuable citizen interactions such as a Homeowner Association presentation and student job shadow.

Aaron Lavallee, USDA's Food Safety and Inspection Service
Alexander Whitman, Dept. of State Health Services, Center for External Relations
Allison Hummel, Battelle Memorial Institute
Amy Terrone, National Transportation Safety Board
Andrea Iglar, South Fayette Township
Anthony Zuccarini, eita
Barry Dalton, City of Columbia
Becca Melrath, Alexander & Tom Inc.
Billy Twigg, Alexander & Tom Inc.
Brian Corcoran, BC Media
Carolyn Donlin, U.S. Geological Survey
Casey Hedge, Massman Construction Co.
Charlie Baglan
Cheryl Chambers
Christopher O'Neil, National Transportation Safety Board
Cindy Malin, Broward County, FL
Claire Landowski, U.S. Geological Survey
Deb Sassen, IDOT
Erin Biehl, Ohio School for the Deaf/Ohio State School for the Blind
Erina Kong, Kitsap County
Glen Thomas, Memphis International Airport
Jack Connors, Battelle Memorial Institute
Jason Shepherd, Battelle Memorial Institute
Jeffery Pitts, City of Columbia
Jennifer Cragg, NPASE
Jennifer VanGilder, Dept. of State Health Services, Center for External Relations
Jessica Knight, Battelle Memorial Institute
John Verrico, U.S. Department of Homeland Security
Kathleen Zona, NASA Glenn Research Center
Kathryn Stokes, MDES
Kevin Sykes, Naval Surface Warfare Center, Carderock Division
LaToya Graddy, US Army Criminal Investigation Command
Laura Rainey, Memphis International Airport
Laura Wilcox, Oklahoma Health Care Authority
Leah Walton, National Transportation Safety Board
Lisa Cazacu, Dept. of State Health Services, Center for External Relations
Lisa Krueger Close, Somerset County, New Jersey
Lucio Bitoy, City of Columbia
Maria Kelly, Alexander & Tom Inc.
Marisa Ellison, MoDOT Northeast District
Michelle Gibler, University of Missouri School of Medicine
Nelson Solomon, Oklahoma Health Care Authority
Rachel White, USDA Forest Service
Raffi Handian, Memphis International Airport
Rebekah Mena, DC Homeland Security and Emergency Management Agency
Regan Austin, U.S. Geological Survey
Ric Barrick, Broward County
Sara Humm, City of Columbia
Sarah Kaukeinen, Battelle Memorial Institute
Stephanie Shaw, National Transportation Safety Board
Susan Saurage-Altenloh, Saurage Research, Inc.
Tammy Miller, City of Columbia
Wendy Wagner-Smith