Welcome to NAGC’s Webinar Wednesdays — where you’ll hear riveting stories, current news, and thought-provoking challenges to traditional ways of thinking. Webinar Wednesdays will recharge your batteries and give you fresh ideas, new perspectives, and solutions to the unique problems we face as government communicators.
Presentations are held the third Wednesday of each month, 1:00-2:00 p.m. ET. Members attend for free. Non-members pay a $49 fee, applicable to a year’s membership within two weeks of the event.
Gotta miss a webinar? Not to worry. Presentations are recorded and made available in the NAGC Members Area.
Numbers Don’t Lie, But They Can Mislead: Making Social Media Monitoring Work for You
Wednesday, April 19, 2017, 1:00-2:00 p.m. EasternREGISTER
Do you have hundreds of “Likes” on your agency’s Facebook page, and even more Twitter followers, but you still feel like you aren’t connecting with your audience? You could be using the wrong monitoring tools to gauge their interest in your social media sites. Chief communications strategist S.J. Brown will discuss how two common models–PESO (Paid, Earned, Shared, Owned) and CUE (Control the User Experience)–can shape your social media monitoring for the better. S.J. will also delve into deciphering the numbers models like these produce.
On the Edge of Your Seat: The Hardcore Mechanics of Storytelling
Wednesday, September 20, 2017, 1:00-2:00 p.m. EasternREGISTER
In this fast-paced session, award-winning screenwriter, playwright, and Georgetown University lecturer Michael Long (mikelongonline.com) takes communicators beyond the basic beats of storytelling. Attendees will learn powerful – and easy-to-use – techniques to transform any story into a compelling experience that sends audiences away with deeper understanding and the urge to take action.
Webinar Wednesdays are brought to you by NAGC’s Professional Development Committee. We welcome your requests for future topics or speakers and questions or comments about the series or a particular presentation. Contact Bethany Hornbeck at ProfessionalDevDir@nagc.com.