Welcome to NAGC’s Webinar WednesdaysWhere you’ll hear riveting stories, current news, and thought-provoking challenges to traditional ways of thinking.
Webinar Wednesdays will recharge your batteries and give you fresh ideas, new perspectives, and solutions to the unique problems we face as government communicators. Presentations are held the third Wednesday of each month, 1:00-2:00 p.m. ET. Members attend for free. Non-members pay a $49 fee, applicable to a year’s membership within two weeks of the event. Gotta miss a webinar? Not to worry. Presentations are recorded and made available in the NAGC Members Area.
Unprecedented Water Conservation Actions in Southern California Necessitate Communications Watershed
Wednesday, May 17, 2017, 1:00-2:00 p.m. Eastern
In 2015, the Metropolitan Water District of Southern California become a center of national and international media attention. Governor Jerry Brown had declared a drought state of emergency, and Metropolitan’s Board of Directors was investing $450 million into the nation’s largest turf removal and water conservation rebate program. Bob Muir, chief press spokesperson and communication planner for Metropolitan, then stepped in to shape his agency’s public messages describing the seriousness of the situation, how the impacts would be felt by Southern Californians and Metropolitan’s actions to manage available water supplies. Through a comprehensive media outreach plan, he and his team catalyzed cogent news stories in major newspapers around the world and convinced Southern Californians to adopt drought-tolerant landscaping practices and install water-saving devices by the thousands. He also helped craft Metropolitan’s award-winning, $5.5 million water conservation advertising campaign, which generated nearly one billion impressions throughout the Southern California media market on TV, radio, outdoor, digital and social media . For this work, Bob was honored as NAGC’s Communicator of the Year at the 2016 Communications School. In anticipation of our 2017 Communicator of the Year presentation in June, Bob will discuss his 2015 accomplishments and how he and his colleagues have shaped Metropolitan messaging in the ensuing years as water issues continue to grip California and the American West.
Encore! The Kick-Off
Wednesday, July 19, 2017, 1:00-2:00 p.m. Eastern
NAGC kicks off its 2018 Encore! webinar mini-series at our July Webinar Wednesday! This popular series brings five of our best presenters from the Communications School to members who weren’t able to join us in St. Louis, or School attendees who heard about these fantastic presentations a day too late. Encore! will continue on the first Friday of the month, August-November, in our usual 1-2 p.m. Eastern time slot. Check back in late June for the rest of the details!
How to Win a Blue Pencil & Gold Screen Award
Wednesday, August 16, 2017, 1:00-2:00 p.m. Eastern
Join us for this FREE Webinar Wednesday, where you’ll learn the ins and outs of winning an NAGC Blue Pencil & Gold Screen Award. Member and non-members alike will learn:
- The basics of the nomination process and changes for 2017-18
- Tricks for writing a competitive nomination form
- How you can helping our judges understand your entry
- What our judges look for in winning publications
- How to save money on your nomination
On the Edge of Your Seat: The Hardcore Mechanics of Storytelling
Wednesday, September 20, 2017, 1:00-2:00 p.m. Eastern
In this fast-paced session, award-winning screenwriter, playwright, and Georgetown University lecturer Michael Long takes communicators beyond the basic beats of storytelling. Attendees will learn powerful – and easy-to-use – techniques to transform any story into a compelling experience that sends audiences away with deeper understanding and the urge to take action.
E-mailing Customers and Colleagues: What Internal Communicators Can Learn from the Contact Center World
Wednesday, October 18, 2017, 1:00-2:00 p.m. Eastern
So much e-mail, so little time. You need to get critical agency information into the hands of your colleagues, but their inboxes are inundated. When your messages arrive, they’re rarely opened, let alone read.
What if you took a different approach to your writing? Could you craft messages that will be opened, read, and (hallelujah!) responded to? Yes! By using lessons learned from contact centers, where customer service representatives deal with questions and complaints by using effective subject lines, empathy, integrated online resources, and templates that don’t sound like form letters.
Master teacher Leslie O’Flahaven will walk us through the steps in October. Can’t wait ’til then? Check out her online training on lynda.com.