| 2021 Blue Pencil & Gold Screen Award Winners |
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The Blue Pencil & Gold Screen Awards are an annual international awards program that recognizes superior government communication products and those who produce them. Submissions for the 2021 Awards were produced between July 1, 2019 and December 31, 2020. “The Blue Pencil & Gold Screen Awards not only honor the creative excellence of our team members, but demonstrate to our top executives that the work we do is high quality, effective and deserving of continued support.” – Sue Sims, External Affairs Group Manager, The Metropolitan Water District of Southern California, Past BP&GS Awards Winner Did you miss the award ceremony? Watch the recording below! Click here to read the Blue Pencil & Gold Screen Awards press release. Click here to read the Communicator of the Year press release. Click here to view all awards submissions. Needing graphics for your social media posts or website updates? Click the link below for your graphics and then right click to save your image!
Best-in-Show Award
“Within a week of the coronavirus hitting Pennsylvania, a sole staff member created and published the webpage SouthFayettePA.com/covid19. During its first week, the page represented 9.1% of all website page views. In 2020, the page was the third most popular on the website, receiving 3.7% of all views.” - Andrea Iglar, Director of Communications and Community Development, South Fayette Township "The Best-in-Show is truly the best of the best from the Blue Pencil & Gold Screen awards program. The winner is selected by the board of directors from among all of the first place Congratulations to the South Fayette Township for earning the 2021 Blue Pencil & Gold Screen Best in Show Award! " - Chris O'Neil, NAGC Past President
Winners' Gallery Annual Report Award of Excellence WRAIR Year in Review 2019 Walter Reed Army Institute of Research We are a small dedicated group that overcame the time and budget constraints in order to make a great product that has inspired other organizations to model their work after ours. Second Invest Atlanta “Moving Atlanta Forward” 2020 Annual Report Invest Atlanta As Atlanta’s official economic development authority, Invest Atlanta has a mission to build vibrant equitable communities and increase economic prosperity for all Atlantans. With programs, initiatives and investments as diverse as they are numerous, the 2020 Annual Report captures the essence of Invest Atlanta’s work: Moving Atlanta Forward. First Circular 1467 U.S. Geological Survey Woods Hole Coastal and Marine Science Center The USGS Woods Hole Coastal and Marine Science Center created an accessible, informative, and visually appealing annual report that informs readers of the center’s collective value and productivity by explaining its six research areas, describing the purpose and value of various projects, and highlighting project progress and specific accomplishments. Audio Communications Award of Excellence Inside the FBI: IC3 Turns 20 FBI Internet scams are a sadly common crime, with often devastating consequences for its victims. IC3 is committed to combatting online scams and crimes. The FBI—through its Internet Crime Complaint Center and other initiatives—is committed to combatting online frauds and helping the public know how to prevent them. Second WRAIR Minds Walter Reed Army Institute of Research From offices to studios to "home studios" in closets, WRAIR Minds producers have adapted to trying pandemic conditions in order to reach its goal of providing mindfulness tools to soldiers. We did so because we believe in this mission. Second FBI This podcast was a companion piece to an interactive slideshow featuring compelling videos and photographs, a new format we developed specifically to tell the FBI’s story in today’s swipe and scroll, mobile culture. We were honored to highlight the demanding and often dangerous work of the Bureau’s tactical teams. First Inside the FBI: Sextortion FBI We are grateful to the victim and her mother for their bravery and help with this project.
Booklet or Brochure Award of Excellence Taste Temple City of Temple Taste Temple is an all-encompassing list of the best, and most delicious in Temple. Temple is sure to have a dining establishment that will make your mouth water and this list has been developed specifically for that! Second Charles Young and the Buffalo Soldiers National Park Service - Harpers Ferry Center Inside a handsome house near Wilberforce, Ohio, a national monument is dedicated to the Buffalo Soldiers and to one man in particular who has inspired generations of leaders, including the first Black US President. it’s time the world got to know Charles Young.
Brand Identity Award of Excellence Olmsted County 2020 Brand Refresh Olmsted County Olmsted County’s branding package delivers on our mission of creating the foundation of a vibrant community by representing a brand that people count on to receive quality services. The organization, community, and partners have embraced the new look, and staff continues to maintain a high level of service and reputation. Second City of Rochester Branding Project City of Rochester, MN
First Town of Newtown Rebranding Town of Newtown, CT & Haven Creative Agency Thank you to the Town of Newtown’s Economic Development team, Board members, and community members that we surveyed for your partnership on this rebranding project. We could not have done it without you or our Mavens.
Calendar Award of Excellence 2021 New York Division Fraud Prevention Calendar US Postal Inspection Service This calendar is an example of our determination to protect older Americans, not just through arrest and prosecution, but also through prevention. If you listened to the victim stories it would break your heart. Our agency has been protecting consumers since 1775, a tradition we will never break. Second Littleton Calendar City of Littleton Littleton found a creative way to feature their beautiful city, engage local residents, communicate important updates through the annual report, and support local businesses all in one publication. First 2021 CSPD K9 Calendar Colorado Springs Police Department This calendar highlights the bravely of our four-legged officers. It brings joy the houses across our community along with funding our cadet program, keeping it free for all to join. Since the program became free, we have seen an increase in the diversity of our cadet program.
Community Engagement Forum Award of Excellence Vapes Down Traveling Exhibit Texas Department of State Health Services The exhibit delivered a serious message to a challenging audience—youth—in an engaging and unique manner. Eager students’ participation allowed us to communicate key messages in a memorable way. The exhibit was recounted by students and staff as being one of the most creative events they had ever seen. Second Consumer Education Public Meeting USDA-FSIS-OPACE A pandemic forced us to work remotely, shift gears by going virtual for the public meeting, and produce an event on a limited budget. Our dedicated staff believes in the food safety mission and our messages and research were delivered to participants. First Love Where You Live City of Temple To spur interest and increase citizen participation, the City of Temple’s Marketing & Communications Department set out to create a fresh brand identity for the “Love Where You Live” neighborhood planning program. The out-of-the-box collateral concepts showcased custom illustrations of iconic local landmarks to create an emotional connection with residents.
COVID19 PR Campaign: DIGITAL Award of Excellence Making Critical COVID-19 Scientific Research Accessible to the Masses Department of Homeland Security Science and Technology Directorate (S&T) S&T is committed to science, research, innovation. We immediately launched groundbreaking COVID-19 studies, forged R&D partnerships, and deployed front-line technologies, and we continue to communicate at every step with audiences clamoring for news amidst the chaos. Through our outreach, we arm stakeholders with resources to make critical pandemic decisions. Second Path Forward Task Force CalSTRS In response to the COVID-19 pandemic, CalSTRS developed and implemented an internal communications plan to focus on keeping employees safe and healthy while working onsite or remotely. The communications plan supported employees while they adopted to new business models, operating guidelines and protocols designed to protect all. First South Fayette COVID-19 Webpage South Fayette Township Within a week of the coronavirus hitting Pennsylvania, a sole staff member created and published the webpage SouthFayettePA.com/covid19. During its first week, the page represented 9.1% of all website page views. In 2020, the page was the third most popular on the website, receiving 3.7% of all views.
COVID19 PR Campaign: PRINT Award of Excellence Mask Up, Edina City of Edina, Minnesota Edina was the third city in Minnesota to enact a citywide masking policy during the COVID-19 pandemic. In just three days, Edina developed three sets of materials for businesses to use. Businesses could choose the one most appropriate for their businesses and customers! Second Spread Kindness: Mask Wearing Initiative National Park Service - Harpers Ferry Center The Spread Kindness posters were thoughtfully conceived and designed to be uplifting, friendly, and humorous while portraying a serious message of virus safety and the importance of wearing a mask. First Ready to Return Magnet Bend-La Pine Schools This has been a year like no other for education and we are proud of the communications work we have done to show that our schools are ready to serve students and families.
Display First Masking Campaign Partnership for a Drug-Free New Jersey The Partnership for a Drug-Free New Jersey masking campaign digital display not only shared substance abuse prevention messages for families, but also addressed the COVID-19 pandemic in a simple concise and clear message that is attention grabbing for today’s youth and adults as well.
Documentary Award of Excellence Virginia Beach Cold Case Files: What Happened to Barbara Jean? City of Virginia Beach Virginia Beach Cold Case Files: What Happened to Barbara Jean? was the first installment of what plans to be an ongoing series centered on unsolved crimes in our city. The cases may have gone cold, but we will help to keep the interest in solving them alive. Second Koa Talking to Me National Park Service - Harpers Ferry Center This project was made possible because the client wanted to explore new ways of telling stories. Projects with this amount of freedom are exciting, and we’re already planning our next episode. It was also a pleasure to produce something that aligns with the National Park Service “DNA.” First The Shining and the Steadicam®: an interview with inventor Garrett Brown United States Patent and Trademark Office The duties and responsibilities of the USPTO communications team are vast. It is hugely inspiring to be able to invest time and energy in telling individual stories of American innovation. This effort can inspire inventors to find and solve a problem with innovative thinking, and to possibly change the world.
Educational or Promotional Campaign (greater than $100,000) Award of Excellence Back to the Beach Campaign City of Virginia Beach Public/private sector collaboration resulted in a high-impact campaign that helped keep Virginia Beach beaches open and the city’s tourism industry from suffering irrecoverable losses. Second 2020 Voter Education Campaign: Answers You Can Trust Hillsborough County Supervisor of Elections Office The month before the 2020 General Election, our voter education campaign dominated media platforms throughout Hillsborough County, Florida. As a result, 85% of voters voted before election day, election results were reported promptly, and voters expressed confidence in the Hillsborough Count Supervisor of Elections as a trusted source of information. First Real ID Oregon Department of Transportation Our research told us what Oregonians needed -- simple, practical messages that without a Real ID they'd miss their flights. We raised awareness, changed attitudes and behavior. While we couldn't have predicted a global pandemic would ground so many of us, we know folks returning to airports will be prepared.
Educational or Promotional Campaign (less than $100,000) Award of Excellence Naloxone Electronic Toolkit Maryland Department of Health • Delivered 4.2 million Maryland business owners and employees Second UOG Cares Initiative University of Guam As the pandemic continued past Spring 2020 and college students nationwide debated whether to continue their education, the University of Guam rolled out an initiative to communicate student support resources. The effort contributed to a 5.4% increase in enrollment by Fall 2020 and a 9.1% increase in first-time freshmen. First Thanksgiving Food Safety Campaign USDA-FSIS-OPACE We teach science-based food safety guidance to families in English and Spanish during the biggest food holiday of the year, Thanksgiving, to reduce foodborne illness and death. We communicated to Americans across the country to ensure they had the best information to safety prepare their holiday dinners, especially novice cooks. First #FightFlu Integrated Campaign Department of Veterans Affairs (VA); Veterans Health Administration (VHA); Office of Community Care (OCC) VA’s team worked with regional administrators and demonstrated innovative approaches to educate diverse audiences about a new flu shot program, launched during the Coronavirus pandemic. The team exceeded their objectives, resulting in a 148 percent increase of Veterans receiving a flu shot and setting records for VA resource awareness.
Electronic Publication Award of Excellence A Moment With MOSERS Videos, Emails, and News MOSERS Our team may be small, however, the creativity, dedication and hard work that goes into writing, filming, editing, and distribution of the AMWM videos, email, and news items each quarter is our way of helping our members stay informed and confident about the security of their pension benefits. Second Love Your Job, Join Our Team! North Dakota State Auditor's Office The North Dakota State Auditor’s Office takes pride in their commitment to bringing transparency to government and they are dedicated to generating greater value for taxpayers. By sharing information with the public that is easy to follow, they are increasing the understanding of government communications. First King County Clean Water Healthy Habitat animation King County The CWHH animation reaches a wider audience than a printed piece and encourages social sharing. It shows the benefit of the Initiative better than any text, infographic, or live action video could. We believe it creates a sense of nostalgia for the past and a shared purpose for our future.
E-Newsletter Award of Excellence Fairfax County Park Foundation E-newsletter Fairfax County Park Authority The FCPF newsletter engages directly with the public to let Fairfax County residents know about park needs not being met by tax dollars. Each newsletter strives to present an accurate reflection of the diversity of the Foundation’s fundraising projects, their impact on the community, and ways park lovers can help. Second Littleton Report Online City of Littleton
The
Littleton
Report
Online
gained
over
3,000
subscribers
in
just
seven
short
months. First Your Monday Morning Roundup The Metropolitan Water District of Southern California With simplicity, style, and originality, WaterTalk shows how employee communications can connect, engage and inspire, all under five minutes. It's become a popular way to start each week with stories that showcase people and share good news, something that's more important during the current pandemic and overall feelings of disconnectedness.
Graphic Design Second Blooming Success with our Garden is Wellness graphic designs The Metropolitan Water District of Southern California Metropolitan is considered a leader in water resource management and conservation. Telling that story with strong visual with the Gardening is Wellness campaign provided a fresh and thoughtful take that reached audiences across the region and reminded them of the reasons and money-saving ways to switch to more sustainable landscapes. First Charles Young and the Buffalo Soldiers National Park Service - Harpers Ferry Center Inside a handsome house near Wilberforce, Ohio, a national monument is dedicated to the Buffalo Soldiers and to one man in particular who has inspired generations of leaders, including the first Black US President. it’s time the world got to know Charles Young.
Grassroots Marketing Campaign Award of Excellence Spoofing Movies and Comics for an Attention-Getting Water Conservation Campaign The Metropolitan Water District of Southern California A twist on three entertainment classics, Metropolitan successfully showed how wasting water is scary, tragic and offensive with the help of a Chucky-type doll, Romeo and Juliet story, and a standup comic. The project done completely in-house, was cost effective and became the highest performing video and digital asset. Second King County - 356th Drive SE Emergency Repairs Project King County Road Services Division Record rainfall activated a slide that restricted sole access to a rural King County community. The road could have been washed out at any time. A small Communications team raced against the clock to continuously inform neighbors, many of whom had limited trust in government and were difficult to reach. First Starts In A Lab Naval Air Warfare Center Aircraft Division In just a few short months, we were able to promote the organizational value of our command, change deeply-held perceptions of the work we do, and build a sustainable communication campaign that will advance our objectives for years to come. First Park Bond Campaign Fairfax County Park Authority Aside from a lottery win, it’s hard to imagine anywhere else where an investment of a few thousand dollars could produce a return of $100 million. With limited funds and staff time, PIO produced a campaign to convince voters of the need for a Park Bond during tough economic times.
Infographic Award of Excellence The Vital Program Infographic King County, WA This Vital Program infographic shows the effectiveness of an integrated health and human services response to issues of recidivism in the criminal justice system among individuals with high health and behavioral health needs. Second Words Matter, Actions Speak Family and Youth Services Bureau; Administration on Children, Youth and Families; Administration for Children and Families; U.S. Department of Health and Human Services Designed in partnership with seventeen youth and a women-owned design firm, the Words Matter, Actions Speak infographic was developed to help adolescents improve their relationships and be their “best selves.” Diverging from a traditional format, it centers around an example conversation between two teens to demonstrate healthy communication strategies. First 2019 Child Support: More Money for Families HHS, ACF, Office of Child Support Enforcement The Office of Child Support Enforcement’s infographic clearly demonstrates how child support programs are a cost-effective investment to help families. It translates data into high-level visual representations of collections, caseload, and cost-effectiveness. States and territories use the infographic to advocate for their programs with legislators and policymakers.
Internal Communications Award of Excellence A Moment With MOSERS Videos, Emails, and News MOSERS Our team may be small, however, the creativity, dedication and hard work that goes into writing, filming, editing, and distribution of the AMWM videos, email, and news items each quarter is our way of helping our members stay informed and confident about the security of their pension benefits. Second Para Hulo’ Strategic Plan Promotional Campaign University of Guam In its campaign to launch the University of Guam’s five-year strategic plan, the UOG Marketing & Communications team transformed a complex, technical plan of a 40-person committee into several more palatable forms of communication. The result was an informed target audience with a unified momentum in the plan’s goals. First "Meet Bob" MOSERS COVID-19 Staff Safety Campaign MOSERS
Our
inspiration
for
this
campaign
came
from
1950s
black
and
white
instructional
videos.
K-12 Educational Programs Second NSF Office of Polar Programs Antarctic Animal Trading Cards, K-5 National Science Foundation This project was truly a team effort and the final product encompasses the talents of several people. First This Is My Ride Naval Air Warfare Aircraft Division To support educational outreach during the pandemic, the Naval Air Warfare Center Aircraft Division communications team worked with the U.S. Naval Test Pilot School to produce easy-to-understand, visually appealing “This is My Ride” videos to show elementary school students how helicopters and fighter jets work.
Magazine Award of Excellence Parktakes Magazine Fairfax County Park Authority COVID-19 presented the four-person Parktakes production staff with significant challenges ranging from teleworking technological problems, to shifting production timelines to a park shutdown and cancelled summer issue in response to changing public health conditions. Despite these challenges, and the rush to capture photos illustrating safety protocols, all deadlines were met. Second Borough News Magazine PA State Association of Boroughs The Pennsylvania Borough News Magazine is the chief marketing publication and educational tool of the PA State Association of Boroughs and averages 84 pages of robust content per issue. In 2020, it launched a digital edition and increased advertising sales by 32%. First South Fayette Connect South Fayette Township Created by a sole staff member, South Fayette Connect published three of its quarterly issues during the COVID-19 pandemic. In print and online, the magazine showed citizens how the community continued to creatively adapt and forge ahead despite the crisis, while an innovative sponsor advertising program offset costs by 73%.
Most Improved Publication Second HPLD Monthly Newsletter High Plains Library District Josh used his background in print design to completely overhaul our stale monthly newsletter. This resulted in an astounding increase in engagement, which has continued since the newsletter redesign. First PATIENT SAFETY: A new viewpoint, a new name for PSA’s peer reviewed journal Patient Safety Authority Re-envisioning a publication takes clear vision and a willingness to think outside the box. That’s what the Patient Safety Authority did when reimagining its peer-reviewed journal. PATIENT SAFETY has broken the mold in scientific journals by humanizing the issue of medical error through sophisticated design, compelling stories, and original research.
News Release Second News Release – Nikki Niles to lead Olmsted County’s new Diversity, Equity, and Community Outreach Team Olmsted County Olmsted County amplified DEI efforts in 2020 which became important in a year of social unrest. This release, announcing the hiring of a leader for our new Diversity, Equity, and Community Outreach team, came when there was growing need in the community for this service as well as heightened interest.
Photographer's Portfolio Award of Excellence City Photographer's Portfolio City of Virginia Beach We're fortunate to have Craig McClure as our city photographer/visual historian who has meticulously documented every day activities, special events and news happening throughout the city for many years. Second Infrastructure as Art The Metropolitan Water District of Southern California Using a strong portfolio of photographs provides enduring images of the agency’s legacy, its water systems, innovative projects and the men and women who lead this effort. First Building a Better T - During a Pandemic Massachusetts Bay Transportation Authority Susana’s photography is an engaging and artistic way to show the public the people behind the scenes who work hard in challenging conditions every day and night to build a better MBTA. Her work also illustrates the beauty of America’s oldest subway system.
Photojournalist's Portfolio Second Jason Fischer Wisconsin Department of Health Services Jason Fischer is the communications specialist for the Wisconsin DHS Division of Care and Treatment Services. His portfolio included photos used for internal and external communications.
Poster Award of Excellence Culture and History + Walking Tour Posters City of Snoqualmie A Culture and History poster in downtown Snoqualmie showcases diverse cultures, varied industries, and beautiful natural sites. An adjacent Walking Tour poster pairs historic sites with current businesses. Both posters are housed in a downtown kiosk located adjacent to the Snoqualmie Depot, where historic trains run through rural countryside. Second Vaping Campaign Partnership for a Drug-Free New Jersey The Partnership for a Drug-Free New Jersey vaping posters educate students about the dangers of getting involved with vaping and e-cigarettes and educates today’s youth to make healthy choices for themselves. First National Park Service “20 Suffragists for 2020” Poster Series National Park Service - Harpers Ferry Center Harpers Ferry Center created twenty posters for a national campaign to commemorate the 19th Amendment. Impactful, high-quality, inclusive, and cost-effective, the posters appeared at National Park Service (NPS) visitor centers and websites/social media, as well as non-NPS sites and other national campaigns, and engaged the public in these important stories.
Public Service Announcement (PSA) Award of Excellence my Social Security Public Service Award Social Security Administration In light of the pandemic and limited access to in-person services, educating the public about the information and tools they can access with a my Social Security account from the safety of their home is more important than ever. Second Prince George's County Beautification | Litter is Sad Prince George's County Department of the Environment
We
took
a
humorous
and
unique
approach
to
a
subject
that
is
often
emotional
and
guilt
driven. First The COVID Girls City of Bristol, Tennessee For less than $40 in thrift store clothing, the City of Bristol Tennessee leveraged humor and the intergenerational nostalgic power of the Golden Girls to share a simple message, "Be a pal and a confidant. Thank you for wearing a mask," resulting in one of their all-time best performing videos.
Social Media Campaign (Paid Advertising) Award of Excellence Vapes Down Campaign Texas Department of State Health Services The Vapes Down campaign delivered a serious message to a skeptical audience in an engaging manner. Social media content and relatable influencers played a significant role in communicating the dangers of vaping from a trusted source: people like them. Popular voices like Gabi Butler, Tayler Holder, and Parker James participated. Second DCAA Recruitment - Brand Awareness Digital Campaign U.S. Department of Defense, Defense Contract Audit Agency DCAA is an agency with a strong story to tell, and an appealing mission for candidates who have the desire to be part of something larger than themselves. Yes& is proud to have helped DCAA amplify its story and mission to millions of new prospects across the country. First Maryland 529 Social Media Campaign Maryland 529 Through a six platform, seven campaign strategy we were able to significantly increase the amount of completions and starts for MD 529 programs with some of these efforts resulting in the doubling of previous results.
Social Media Outreach (Nonpaid) Award of Excellence Farmers Markets Reopening Fairfax County Park Authority The reopening of farmers markets in spring 2020 required that we quickly communicate new market processes and guidelins BEFORE visiting. We created informative but easy-to-digest graphics to communicate the new protocols via social media. The campaign improved online engagement, increased attendance and contributed to a successful and safe markets season. Second The COVID Girls City of Bristol, Tennessee For less than $40 in thrift store clothing, the City of Bristol Tennessee leveraged humor and the intergenerational nostalgic power of the Golden Girls to share a simple message, "Be a pal and a confidant. Thank you for wearing a mask," resulting in one of their all-time best performing videos. First Increase Awareness for NTWL Naval Air Warfare Center Aircraft Division To increase the visibility of Naval Test Wing Atlantic and bolster the number of applicants to its U.S. Naval Test Pilot School, the Naval Air Warfare Center Aircraft Division communications team embarked on a social media campaign that raised visibility and expanded applicant numbers by 27 percent in 18 months.
Soft or Hard Cover Book Award of Excellence Prevention with Purpose: A Strategic Planning Guide for Preventing Drug Misuse Among College Students Drug Enforcement Administration This publication is a guide for measuring the scope of drug issues; building relationships with stakeholders; and planning, implementing, and evaluating efforts to prevent drug misuse among college students. It is used by colleges and universities across the nation in their prevention efforts to keep college students safe and healthy. Second Welcome "Home" to South San Francisco City of South San Francisco South San Francisco proudly remains The Industrial City, a reflection of its steel mill and ship building past, redefined to reflect the innovative spirit which has made us the Biotech Capital of the World. With 67,082 residents, South San Francisco is a great place to live, learn, work and play. First Conquering Crises, Changes & Conference Calls Oregon Department of Transportation This book was truly a staff effort. Kevin's design made our memories jump from the page, giving us all a little window into what 2020 was like for our staff. It showed their grit and wit, humor and grace and reminded us all how lucky we are to be connected.
Special Event or Conference Award of Excellence Protecting America's Schools Communication Campaign U.S. Secret Service This team consisted of only five staff members who achieved national and international exposure for a critical, but lesser known aspect of the U.S. Secret Service. It was always our sincere hope that lives could be saved by our furthering the message of threat prevention. Second NASCOW Race Fairfax County Park Authority The NASCOW Race turned a pandemic problem into a wildly popular event that got national attention and raised funds and awareness for Frying Pan Farm Park in Herndon, Virginia. First UOG Livestream Telethon for COVID-19 Relief University of Guam In an effort to quickly fundraise for health supplies at the onset of COVID-19 in Guam, the University of Guam, in just two weeks, brought together multiple departments, partners, and presenters to produce its first-ever telethon, raising twice its goal and bringing expertise and encouragement to viewers in the process.
Special Purpose Product Award of Excellence Wisconsin Electronic Visit Verification (EVV) Informational Video Wisconsin Department of Health Services, Division of Medicaid Services
A
creative
endeavor
with
humor
rarely
finds
a
place
among
policy
and
regulations.
Kudos
to
a
team
open
to
this
work! Second Geologic Map of Jezero Crater and the Nili Planum Region, Mars U.S. Geological Survey Jezero Crater map helped the NASA 2020 Mars Rover Mission team land the Mars probe carry the Perseverance rover. Throughout the mission, the map will help planetary geologists make sense of what they think they see from orbital images and what they are seeing from images sent from Perseverance. First 3D tours of five buildings at Gettysburg NMP and Eisenhower NHS National Park Service - Harpers Ferry Center Visitors can virtually walk in the footsteps of Dwight and Mamie Eisenhower, explore the room where Abraham Lincoln finished his Gettysburg Address, or enter the Abraham Brian house and ponder what it must have meant to be an African American citizen of Gettysburg on the eve of the battle.
Special Purpose Publication Award of Excellence Samplings from Sully's Hearth Fairfax County Park Authority This cookbook underwent a significant transformation from its original black-and-white version. It includes color photos and stories about Sully Historic Site’s rich history. Proceeds support Sully stewardship efforts. Second CalSTRS Connections CalSTRS Laura Martin and Juliann Binder produced the spring 2020 Connections newsletter with a focus on reassuring CalSTRS members about the stability of the fund and their benefits. Proactively addressing member concerns and uncertainty, they created a newsletter that exemplifies CalSTRS core values and trusted reputation. First ODOT Strategic Action Plan 2021-2023 Oregon Department of Transportation So many people participated in message testing for our plan, we included participants in our new Strategic Action Plan electronic distribution list. Comments were shared with agency leadership, who asked staff to work harder on writing clear materials that resonate with people, making our job in Communications a lot easier.
Technical or Statistical Report Second Turning Statistics and Schedules into Stories: The 2020 Annual Operating Report The Metropolitan Water District of Southern California Metropolitan brings water to 19 million people across vast distances. Our team has turned a highly technical operating plan into a valued and targeted publication. There is no greater need than continued water reliability and this report details how to reach this goal. First University of Guam Economic Impact Report University of Guam The University of Guam Marketing & Communications team transformed a complex economic impact report into digestible key points that captured the media’s attention, resonated with the public, and contributed to the university’s reputation as a worthwhile public investment and partner for the benefit of the whole community.
Website Award of Excellence Educator Licensing Website Redesign Wisconsin Department of Public Instruction The Wisconsin Department of Public Instruction's most important role is to license our teachers. The steps to do so on our site were confusing, and overloaded with information. The redesign focused on streamlining information creating helpful pages that walk a teacher through the process of obtaining or renewing their license. Second Virtual Exploration Center Fairfax County Park Authority In an effort to provide equitable access to park resources from home, we launched and developed content for an online library of free resources in only a few days. The site was praised by teachers and families for providing free and engaging resources when teachers and families needed them most. First We Think Twice website, designed with teens, for teens Family and Youth Services Bureau; Administration on Children, Youth and Families; Administration for Children and Families; U.S. Department of Health and Human Services Designing with teens, for teens - this is the anthem of We Think Twice, a campaign promoting healthy decision-making. Reaching nearly 38,000 teens in just 9 months with only $14,355 in advertising, this website leverages interactive content such as quizzes, listicles, games, and videos to encourage, equip and empower teens.
Writer's Portfolio Second Writer's Portfolio: Lauren Emanuel United States Patent and Trademark Office Through engaging interviews, in-depth research, and stunning visuals, Lauren’s articles, which were part of the USPTO’s monthly Journeys of Innovation series, told the stories of inventors and entrepreneurs who have made a positive difference in the world. Her articles featured diverse innovators of different backgrounds and fields of expertise. First Writer’s Portfolio: Marie Ladino United States Patent and Trademark Office Through engaging interviews, in-depth research, and stunning visuals, the USPTO’s monthly Journeys of Innovation series tells the stories of inventors and entrepreneurs who have made a positive difference in the world. Marie Ladino manages the series and contributed four pieces on innovators of diverse ages, backgrounds, and fields of expertise.
NAGC Judges
Meri
Annin |
