Audio - Commercial/PSA

First

Get Your Paradise Pass

Palm Tran

Implementing the Paradise Pass is the biggest change Palm Tran has made in 14 years, and the transit agency spread the word. This 30-second radio spot, which aired on South Florida iHeartMedia stations, was an important part of the overall marketing plan to promote the Paradise Pass.

Award of Excellence

Mike Richman 2022 NAGC Public Service Announcement

VA Office of Research and Development

Using his proven scriptwriting and broadcasting skills, Mike Richman produced a public service announcement that highlights another important achievement in VA health care. Always learning, always growing, he submitted a media product that marks another example of his commitment to excellence in reporting on the topic of veteran health care.

Audio -Documentary

Second

Keeping innovation fresh: Kavita Shukla

United States Patent and Trademark Office

Kavita Shukla’s journey from inquisitive child inventor to successful adult entrepreneur has been told many times. The challenge we enjoy most is consistently producing stories like this one with a focus on intellectual property.   This story was successful due to thoughtful pre-production, engaging writing, and seamless audio editing and pacing.

Audio -Other

First

"Lock Around the Clock" Jingle

City of Edina, Minnesota

In its “Lock Around the Clock” campaign, Edina encourages residents to “Tell TIME to avoid being a victim of a crime:" 

• Take your keys

• In your car, don’t leave valuables visible

• Make sure you lock all windows and doors

• Even when you’re home, close garage doors

Second

Sully Historic Site Self-Guided Audio Tour

Fairfax County Park Authority

Sully Historic Site created a free, COVID-friendly audio experience for visitors looking to explore the grounds without being part of a group. The 45-minute tour makes Sully’s fascinating history and 18th century stories more accessible to all members of the community.

Audio -Podcast

First

The Air Up There Podcast: “We’re Putting It In the Trees”

FedGeek and Federal Aviation Administration

“We’re putting it in the trees.” Those were the last words a pilot spoke to an air traffic controller before a crash landing in the treetops. It’s an amazing story of survival through teamwork and communication, and FedGeek was honored to help the FAA tell it via podcast and video.

Second

Inside the FBI: A 9/11 First Responder’s Story

FBI

The attacks of 9/11 changed so much for the FBI and the nation, and the lessons learned should never be forgotten. We were honored to tell Tom Duffy’s story, which not only adds to the historical record but also underscores the human toll 9/11 took on the FBI’s first responders.

Second

Inside the FBI: The Unabomber Case

FBI

It took 20 years to get FBI agents to Ted Kaczynski's Montana cabin. How they got there was a uniquely FBI story of task forces, tips, tenacity, and innovation. On the 25th anniversary of his arrest, we went back over the case with the agents who knew it best.

Digital- Electronic Publication

Second

Fairfax County Park Authority 2022 Camp Guide

Fairfax County Park Authority

The Camp Guide served as a tool for customers to explore camp options in an organized manner - even before they are available in the registration system. It is easy to use and offers pictures along with camp descriptions, dates, times and locations.

Award of Excellence

Executive Director Recruitment Brochure

Fairfax County Park Authority

The Executive Director Brochure not only served its original purpose to attract candidates to head the Fairfax County Park Authority, but can be easily repurposed to advertise the Park Authority to new and existing customers. The piece is striking and visually compelling, while displaying the content in an attractive way.

 

Digital - Mobile Application or Mobile Campaign

First

NIHCC Treasure Tour Mobile Game Application

NIH Clinical Center

The hospital  was using an outdated, culturally insensitive paper coloring book from early 1980s as a pediatric guide. Instead of taking the easy path to scrap or update it, we conceived of and built this gaming app, which is strategically and dramatically helping to resolve a larger patient recruitment challenge.

 

Digital - Social Media Campaign (Paid)

First

2021 Kiosk Social Media Marketing Campaign

Constitutional Tax Collector, Serving Palm Beach County

We compared our results with similar-sized counties and found we had more consistent growth month-over-month. We shared this analysis with the vendor who installs the kiosks. They were so impressed that they requested our marketing plan and data, so they could share and implement a similar approach in under-performing counties.

Second

Golf Fairfax

Fairfax County Park Authority

 Golf Fairfax adopted social media paid ad campaigns to inspire new and returning golfers to take advantage of the affordable amenities at seven locations across the County. In addition, the ads increased awareness and contributes to the FCPA revenue and operating fund which are largely supported by Golf Fairfax facilities.

Award of Excellence

COVID Vaccine Influencer Campaign

Texas Department of State Health Services (DSHS)

 Our ongoing research and timely COVID messages, along with the state’s extensive vaccination efforts, contributed to almost 75% of Texans receiving their first vaccine by 12/31/21. Relatability was key in motivating people to get vaccinated, and the influencer program played a critical role.

 

Digital- Social Media Outreach (Nonpaid)

First

WRAIR Women and Girls in Science Day

Walter Reed Army Institute of Research

There is still a dearth of women in scientific research compared to me. WRAIR believes in diversity and was excited by this successful campaign to highlight the women researchers, technicians and leaders who move military medical science forward.

Second

American Education Week 2021 Social Media Campaign

Wisconsin Department of Public Instruction

Collaborating with the Wisconsin Teacher of the Year (TOY) Council, the DPI ran a 6-day social media campaign during American Education Week, uplifting the hard work and dedication of Wisconsin educators by sharing "shout outs" from Teachers of the Year to their fellow educators.

Award of Excellence

Custom Animated Cartoon Heart Series Promotes Heart Health

National Heart Lung and Blood Institute (NHLBI)

NHLBI’s The Heart Truth program uses a custom illustrated cartoon heart character to promote heart-healthy living on social media. The beloved heart characters star in a series of motion graphics, which are among The Heart Truth’s many free, science-based educational materials available for public use.

 

Website

First

MOSERS Month Website

MOSERS

This was the brainchild of Juanita Mummert. Tragically, Juanita died in January from COVID. If selected, we wish to dedicate this honor to Juanita for her passion and devotion to educating members – and for her spunky, sassy sense of humor, which were central to the development of MOSERS Month.

Second

Medicare.gov: Getting Started with Medicare

Centers for Medicare & Medicaid Services

Medicare.gov Get Started with Medicare is a web experience that delivers the main information and steps people must follow to sign up for Medicare in easy to digest chunks. Users can go through the steps in linear fashion or jump to the information they need.

Award of Excellence

Raleighnc.gov

City of Raleigh

The City of Raleigh needed a new, user friendly website, as the public's top source for City information, and developed a Drupal site that:

• Has a modern, simple UX to promote City services

• Strengthens community engagement

• Integrates 3rd-party apps

• Is accessible for all.

 

Digital -E-Newsletter

First

Employer News

Oregon Public Employees Retirement System

In just two years, PERS has gone from no employer-specific communications role to affecting significant, measurable changes that benefit both our employer audience and the agency. Our team looks forward to continued data-driven strategic planning to alleviate stress and uncertainty for our audience and reduce the workload on employer-support staff.

Second

Visit Baytown

City of Baytown

The Baytown Tourism e-newsletter takes approximately 60 hours over a two-month period to plan, research, design, and execute by a small team of 3 tourism division employees. This particular entry highlights various activities, events, and dining available in Baytown in order to garner end of summer trips to the area.

Award of Excellence

FSIS Food for Thought Newsletter

USDA - Food Safety and Inspection Service

The Baytown Tourism e-newsletter takes approximately 60 hours over a two-month period to plan, research, design, and execute by a small team of 3 tourism division employees. This particular entry highlights various activities, events, and dining available in Baytown in order to garner end of summer trips to the area.

Educational or Promotional Campaign (greater than $100,000)

Second

Hurricane Season Policy Growth Campaign

National Flood Insurance Program (FEMA)

It's no surprise states like Florida, Texas, and Louisiana often experience flooding. However, only about 20% of residents have flood insurance.    After the most active hurricane season on record in 2020, the National Flood Insurance Program (FEMA) developed an integrated campaign to increase the number of new flood insurance policies.

Award of Excellence

Oklahoma Medicaid Expansion Campaign

Oklahoma Health Care Authority

Today, more than 258,000 Oklahomans have health care coverage regardless of their ability to pay thanks to the dedicated professionals at OHCA and Ghost. We are so proud for the opportunity to serve our new members.

 

Educational or Promotional Campaign (less than $100,000)

First

Fall 2021 Digital Marketing Student Recruitment Campaign

University of Guam Marketing & Communications

During a time when college enrollment was dropping significantly nationwide, the University of Guam piloted the use of new digital marketing tools in a 7-week campaign that contributed to an increase of 50 students over the past semester. The $9,000 budget returned revenue of $1.5 million in tuition and fees.

Second

Higher-Paying Jobs for PSL Educational Campaign

City of Port St. Lucie, FL

Working on a tight 3-month timeline, the City of Port St. Lucie carried out a campaign to educate voters on the benefits of renewing a crucial economic development incentive. The intense communications campaign paid off with nearly 60% of voters authorizing the use of this tool for 10 more years.

Award of Excellence

COVID-19 Vaccine Campaign

Peoria City/County Joint Information Center

Our campaign focused on reaching Peoria County residents with people they know and trust. We disseminated information on a neighborhood level as well as a county-wide level. It was created in-house by four people, from three organizations, working together in the JIC system.

Award of Excellence

Healthy Strides Virtual 5k/10k

Fairfax County Park Authority

The Healthy Strides Virtual 5k/10k and Kids Dash proved that running on your own doesn’t mean you have to be alone. It was an experience that brought people together with a common goal: to stay active and healthy. The event raised $1,500 for trail enhancement and expansion.

 

K-12 Educational Programs

Second

Operation Prevention: Good Medicine Bundle

Drug Enforcement Administration

Drug use prevention is an important message that needs to be available to all audiences, regardless of socio-economic demographic, geographic location, race, age, or culture. This project fills much-needed gaps in prevention education to the American Indian/Alaska Native communities, and DEA is extremely pleased to be able to provide it.

Award of Excellence

Texas Safe Routes to School Toolkit

Texas Department of Transportation, Traffic Safety Division

The Texas Department of Transportation’s Safe Routes to School program helps elementary and middle school educators teach students and their families about safe walking and biking. The new toolkit provides fun, engaging resources for integrating pedestrian and bicycle safety into the classroom, schoolwide events, and the broader community.

Event- Community Engagement Forum

First

Historic Montopolis Negro School Open House

Austin Parks and Recreation

This entire process belongs to the community. Without them, this piece of history would have been forgotten and paved over. They advocated for this property to be obtained and to avoid commercial development. They are writing their own history. We are honored to partner with them and move forward together.

Second

Frosty Morn - "Rebuilding for All!"

City of Clarksville

Thank you, Mayor Joe Pitts, Mr. James Halford, and the rest of the department heads who believed in us (City Communications) for putting the Frosty Morn communications plan together. Your support and motivation are what keep our mini communications shop running.

Award of Excellence

COVID Vaccine Outreach Events

Texas Department of State Health Services (DSHS)

Our ability to secure a strong partnership with Walmart played a huge factor in our success. Walmart’s significant presence across the state allowed us to reach Texans in large and small highly unvaccinated markets and provide immediate vaccine access, including Pfizer availability (approved for children) at all locations but one.

 

Event- Special Event or Conference

First

Liberty Amendments Month

Town of Vienna

Liberty Amendments Month is a good example of what can happen when an entire community fully embraces an idea.  Because of our town’s passion for this event, the series of four programs mushroomed into 65 activities celebrating the four Amendments that gave all citizens equal liberty under the U.S. Constitution.

Second

Benefits U Online Conference

MOSERS

MOSERS staff would like to dedicate this achievement to Juanita Mummert, who passed in January 2022 from COVID. She was the project lead. Her constant dedication, organization, and communication skills kept staff focused on creating an exceptional online conference. Her passion for educating others will live on at MOSERS.

Award of Excellence

Florida International Trade and Cultural Expo (FITCE)

Broward County Office of Economic and Small Business Development (OESBD)

FITCE is an annual international event that aligns with the Broward County Commissioners’ vision of a “vibrant economy with a diverse, skilled workforce, in a county offering unique advantages that attract all types of businesses to create equitable, countywide prosperity” and world-class arts and culture.

Graphic Arts

First

Hispanic Heritage Bus

Palm Tran

Palm Tran is proud to have 113 Hispanic American employees who make up 19.4% of our workforce. It was important to us to celebrate Hispanic Americans’ rich cultural heritage, and we were thrilled to have created a visually appealing design that was so well-received.

Second

11th Annual Festival at the Switchyard

City of Carrollton

Created in-house, this poster advertised the City of Carrollton’s Festival at the Switchyard. The design from this poster was pulled into advertisements to raise brand awareness. Due to sponsorship dollars raised to cover the printing cost, the total cost to the City for the posters was $0.

Award of Excellence

Yes!fest 2021 Comic Book

High Plains Library District

This was a great opportunity to showcase the talents of our staff and promote a great program and festival. We hope to create many more comics!

 

Graphics- Brand Identity

First

City of Raleigh Brand

City of Raleigh

As one of the fastest-growing and desirable cities, Raleigh, NC has reached an inflection point over the last several years. With that change came the need to communicate with the people of Raleigh in a more dynamic and holistic way, anchored around the first-ever brand for the City.

Second

Temple Public Library Branding and Launch Party

City of Temple

The City of Temple finds value in their library and they proved it by putting resources towards the facility to create a logo and develop an entire brand complete with a new website, interior decals, new swag and a launch party to show it all off!

Award of Excellence

University of Guam 70th Anniversary Mural Design

University of Guam Marketing & Communications

The University of Guam began its 70th anniversary with a bold statement: a commanding mural of the letters "UOG" on a prominent campus building and matching T-shirts. The mural is a highly successful branding medium for the milestone, growing pride and, not to mention, publicity with every social media post.

 

Graphics- Infographic

First

Benefits of a UOG Degree Infographic

University of Guam Marketing & Communications

When the University of Guam Alumni Survey Report revealed exciting data that was unlikely to be appreciated in a 36-page technical report, the UOG marketing and communications team gave the data prominence and designed easy-to-read infographics that can be used to communicate the benefits of earning a UOG degree.

Second

Evidence Response Toolbox

FBI

Nearly everyone has seen a crime scene investigation in a movie or TV show. Our goal was to show the real science, tools, and specialized training behind the FBI’s evidence response teams in an innovative and visually compelling way.

Award of Excellence

Baytown Community Survey Infographics

City of Baytown Public Affairs

The City of Baytown was able to create a segment of four infographics sent out over social media that clearly communicated points of pride for the community and priorities that the City would focus on in the future based on their 2021 Community Survey findings.

 

Internal Communications

First

MOSERS Month 2021

MOSERS

This was the brainchild of Juanita Mummert. Tragically, Juanita died in January from COVID. If selected, we wish to dedicate this honor to Juanita for her passion and devotion to educating members – and for her spunky, sassy sense of humor, which were central to the development of MOSERS Month.

Second

Orange County myOCWellness Initiative

Orange County Government

Orange County Government created a multi-year, points-driven incentive initiative aimed at benefits eligible employees and their spouses called myOCWellness. The goals are to better engage employees/spouses in preventive health while also saving the County money on healthcare costs in the long term.

Award of Excellence

NAWCAD's Blue Water Unmanned Aircraft System Internal Awareness Campaign

Naval Air Warfare Center Aircraft Division

The public affairs team at the Naval Air Warfare Center Aircraft Division produced a targeted awareness campaign that is resulting in long-term funding for an innovative unmanned prototype – developed in-house – to deliver supplies to Navy ships at sea around the globe.

 

Other- Grassroots Marketing Campaign

First

Vietnam Veteran Commemorative Lapel Pin

Constitutional Tax Collector, Serving Palm Beach County

We went into this year’s planning with an expectation that participation would have declined due to the previous years' success.  We were thrilled and honored our plan to reach veterans through new channels was successful and reached a substantial number of Veterans who then participated in the program.

Second

NAWCAD's Aeromedical and Engineering Integration Awareness Campaign

Naval Air Warfare Center Aircraft Division

The public affairs team at the Naval Air Warfare Center Aircraft Division produced a targeted perception and awareness campaign that resulted in improved understanding of the behind-the-scenes efforts of medical professionals and engineers to keep naval aviators safe.

Award of Excellence

Explore Vienna VA

Town of Vienna

It’s said that necessity is the mother of invention, and Vienna businesses that struggled during the pandemic needed a shot in the arm to survive into the New Year.  This series of promotional videos helped bring in customers and contributed to the Town’s budget through meals taxes.

 

Special Purpose Product

First

Employee Diversity Showcase

King County Local Services

King County Local Services spotlighted members of its diverse team throughout 2021, starting with Women’s History Month. Produced entirely in-house, it used social media to spotlight Roads employees and conducted a virtual webinar where women employees shared their experiences. The approach was so successful, the department took similar approaches to highlight minority and LGBTQ+ employees throughout 2021.

Second

Resilient Wisconsin Coloring Sheets

Wisconsin Department of Health Services

The Wisconsin Department of Health Services Resilient Wisconsin Team engaged their colleagues to come up with ideas for these coloring pages. The final products exceeded all expectations. High engagement and a big return on the investment.

Award of Excellence

“Welcome to Clarksville - New Business License Postcard”

City of Clarksville

A special thanks goes out to everyone in the Clarksville Mayor’s Office for their design insights throughout the creative process, especially to Richard Stevens, former Communications Director for greenlighting the design before his retirement.

 

Photographer's Portfolio

Award of Excellence

Saco Photography

City of Saco

The Saco community is full of beauty everywhere we look. We are appreciative of the opportunity to document it year in and year out.

 

Print - Booklet or Brochure

Second

DART New Bus Network Redesign of Customer Information Pieces

Dallas Area Rapid Transit

In January 2022, DART began service on a completely redesigned bus network, which created an opportunity to redesign its customer information brochures and booklets. Through the strategic use of graphic design, DART improved the readability and usability of their materials, which helped riders navigate the new bus network.

Award of Excellence

Yes!fest 2021 Comic Book

High Plains Library District

This was a great opportunity to showcase the talents of our staff and promote a great program and festival. We hope to create many more comics!

 

Print - Calendar

First

2022 #OnlyInManatee Calendar

Manatee County Government

Manatee County’s 2022 calendar was created in-house to highlight the unique beauty of the community while engaging the public in sharing their own local experiences on social media. The #OnlyInManatee theme features favorite sites and delights you can only experience here, including photos submitted by residents of their favorite places.

Second

Solid Waste & Recycling 2022 Calendar

City of Temple

This project creatively combined community education and engagement to produce a product that residents of all ages can utilize and be proud of. The Solid Waste & Recycling 2022 Calendar informs residents of Temple’s solid waste services, provides recycling tips and features illustrations created by youth community members.

Award of Excellence

2022 Town of Vienna Calendar

Town of Vienna

The Town of Vienna Calendar is a beloved tradition that provides details about public meetings, events, Town services, and contact information for the Town’s elected leaders and staff.  A copy is mailed to every Town household and extra copies are distributed through the public library and the Community Center.

 

Print- Magazine

First

TN Magazine-September/October 2021Edition

Texas Department of Transportation

Despite the pandemic, a switch to full-time teleworking and team members being directly affected by the widespread power outages and disruptions in Texas in February 2021, the magazine continued to be produced without interruption.

Second

South Fayette Connect

South Fayette Township

 South Fayette Township's quarterly magazine, South Fayette Connect, funds community events with an innovative sponsor advertising program, offsetting printing and mailing costs by 73%. Created by a sole staff member with contributions from volunteers and municipal staff, the print/online magazine features original writing and photography highlighting government and community news.

Print- Poster

First

11th Annual Festival at the Switchyard

City of Carrollton

Created in-house, this poster advertised the City of Carrollton’s Festival at the Switchyard. The design from this poster was pulled into advertisements to raise brand awareness. Due to sponsorship dollars raised to cover the printing cost, the total cost to the City for the posters was $0.

Second

NSF Office of Polar Programs Timeline of the South Pole Telescopes

National Science Foundation

The NSF Office of Polar Programs created a free, accessible, informative, and highly visual educational tool that informs audiences how astronomers have peered deep into space and back in time from one of the most isolated places on Earth, the South Pole.

Award of Excellence

Transportation Through Time Timeline

MoDOT

From the legendary origins of Route 66 to becoming the seventh largest system in the nation, transportation history is Missouri history. The present becomes the past with every mile as you cut down the road and into the future.

 

Print - Soft or Hard Cover Book

First

Snack Inspiration Recipe Book

Wisconsin Department of Public Instruction

The Wisconsin Department of Public Instruction has an obligation to ensure kids in our schools and programs have access to nutritious food. Some snacks provided in day care programs were less nutritious and lacked variety. “Snack Inspiration” provides a year’s worth of healthy snacks in a fun, inspiring recipe book.

Award of Excellence

Growing Up Drug Free: A Parent's Guide to Substance Use Prevention

Drug Enforcement Administration

The Drug Enforcement Administration and the U.S. Department of Education publish this guide to provide parents and other caregivers with information to help them raise children who understand the risks of drug use. It includes suggestions for how to talk to youth about drugs, tailored to their age group.

Public Affairs- News Release

First

Firehawks Arrive

Ventura County Fire Department and Ventura County Sheriff's Office

The Ventura County Aviation Unit is a partnership by the Ventura County Sheriff's Office and the Ventura County Fire Department. The communications around the arrival of the new helicopters was also done in partnership, which resulted in an excellent news release and event that earned media attention beyond expectations.

Award of Excellence

August 2021 news release on new Olmsted County Kiosks

Olmsted County

This news release played an important role in generating community excitement and interest in our new Olmsted County Kiosks. This successful news release was picked up by several local media outlets and kiosk usage reports indicate the kiosks are being accessed regularly by residents in the community.

Award of Excellence

Cook County Medical Examiner’s Office Releases 2021 Stats

Cook County Government

 The staff at the Medical Examiner’s Office has worked tirelessly during the pandemic and increase in caseload to ensure every decedent is treated with dignity and respect. These individuals are part of someone’s family and so we treat them like they are part of ours.

 

Public Affairs - Outreach Campaign

First

Army Climate Strategy Public Affairs Campaign

U.S. Army Office of the Chief of Public Affairs (OCPA)

Although the Army's Climate Strategy has worldwide impact for the U.S. Army and its joint and combined partners, the communication plan was written by a small, yet mighty team of professional communicators wanting to maximize its reach. We encourage you to read the strategy available at www.army.mil for more information.

Second

Brookdale Resource Center Communications Plan

Macon-Bibb County Office of Communications

The Brookdale Resource Center was opened for people experiencing homelessness or without adequate heat to stay and receive assistance. A communication plan was developed to tell the story of the community working together to help people in need and inspire people to donate time, money, and supplies in support.

Award of Excellence

Zero Tolerance for Unruly and Dangerous Behavior on Flights

FedGeek and Federal Aviation Administration

FedGeek worked with the FAA Communications team to push the boundaries of what government communications should look like, sharing an important safety message in an unconventional way.  FedGeek is proud to support the FAA's continuing mission to provide the safest, most efficient aerospace system in the world.

Reports - Annual Report

First

Yellowstone Volcano Observatory 2020 Annual Report

U.S. Geological Survey

Learning about how scientists study the remarkable Yellowstone Caldera helps build science appreciation and literacy for the millions of visitors to Yellowstone National Park each year.

Second

2021 CCSWG Annual Report

California Commission on the Status of Women and Girls

As the state entity tasked with assessing gender equity in multiple issue areas, the Commission is uniquely positioned to help ensure that women’s needs are centered as we continue to suffer the effects of the COVID-19 pandemic. This report shows the growth of the Commission to accommodate the need.

Award of Excellence

2021 Annual Report Redesign

Constitutional Tax Collector, Serving Palm Beach County

Our follow-up publication, the 2020-21 fiscal year report, continues with many of the same themes expanding upon it by an additional four pages, includes even more metrics and emerging trends, with an entire page devoted to our website and social media metrics, as we increasingly communicate with our clients online.

 

Reports - Technical or Statistical Report

First

University of Guam 2021 Research Booklet

University of Guam Marketing & Communications

 As the University of Guam works to become a Carnegie-designated research institution, it developed this booklet to advance knowledge of its research expertise, most impactful projects, and federal funding and expenditures ranking in the top 35% of public four-year universities.

Second

U.S. Geological Survey 21st-Century Science Strategy 2020–2030

U.S. Geological Survey

 This report was published with a small production team and little time. The report defines the next evolution of USGS science, laying out a path for the next decade of innovation and achievement in service to society and will guide decision-making processes as we execute the USGS mission and vision.

Award of Excellence

Nitrogen in the Chesapeake Bay watershed— A century of change, 1950–2050

U.S. Geological Survey

The Chesapeake Bay is the country’s largest estuary and is a national treasure for the people living in its watershed and beyond.  The science, management, and regulation efforts to save the are unprecedented and if the Nation’s largest estuary can rebound, they will serve as a model for the world.

 

Video - Television programs/Entertainment 

First

How Zombies and Tough Guys Helped Save Water

The Metropolitan Water District of Southern California

 A twist on entertainment classics, Metropolitan’s video series featured Zombies and gangsters to reach millions of Southern Californians with clever and memorable water conservation messaging. The project was done in-house saving hundreds of thousands of dollars in production costs and emerged as the year's highest performing video and digital assets.

Second

"News Hour with Walter Cronkid"

City of Edina, Minnesota

 “News Hour with Walter Cronkid” is a video series that breaks down important news so even a kid can understand! It presents information on a variety of topics, including tax-increment financing, the City’s mill-and-overlay process, organics recycling and more.

Video - Documentary (10 minutes or more)

First

Attributes of a Leader: A Documentary Tribute to a Water World Legend

The Metropolitan Water District of Southern California

 To send off a general manager who was involved in landmark projects and decisions in the water world over the past quarter century, we created a documentary tribute that tells the story of his accomplishments in the words of his mentors, colleagues and elected officials who helped carry his agenda.

First

Learning from the Past…Positioning for the Future

VA Rocky Mountain Network (U.S. Department of Veterans Affairs)

 VA Rocky Mountain Network Produced this mini documentary capturing clinicians, directors, and everyone involved in running our medical facilities. This 14 minute video shares our professional and personal struggles, our ability to make adjustments to meet the threat head on, and our vision for the future of veteran healthcare.

Second

First State National Historical Park

Harpers Ferry Center, National Park Service

 This is the only national park unit in Delaware and was just established in 2013. They have been working on establishing their interpretive media and NPS presence over the past several years and this is the first interpretive film that has been produced for them.

Video - Educational/Instructional

First

USDA Video Thanksgiving Campaign 2021

USDA - Food Safety and Inspection Service

We teach science-based food safety guidance to families in English and Spanish during the biggest food holiday of the year, Thanksgiving, to reduce foodborne illness and death. Our Thanksgiving video content communicated valuable and engaging food safety information to Americans using social media.

Second

Resilient Wisconsin First Responder Training

Wisconsin Department of Health Services

This video training sends the message that it is okay for first responders to ask help. It equips them with the knowledge and confidence to take steps to improve their mental and emotional well-being.

Award of Excellence

Trash Talk

Macon-Bibb County Office of Communications

Trash Talk was a fun, engaging, and effective way to keep our community informed and up to date during our trash collection transition. The community was very engaged in the series by asking questions in the comments, sharing the videos, and citing the series as a source of information.

Video - News

First

Climate Alive! 2020: How Fast Can You Say All 30 of 2020's Named Atlantic Storms?

NOAA Ocean Today

 Sometimes comedy is the best way to communicate climate change and reach a large audience. We took an innovative approach and it paid off.

 

Video - Promotional/Informational (Length > 3 minutes)

First

2021 Manatee County Employee of the Year

Manatee County Government

 The purpose of our Employee of the Year video isn’t to make you cry. But that’s what it accomplished. Patricia Adams is Manatee County’s 2021 Employee of the Year, and she is exactly the type of person you want to represent your organization. Watch the video to see why

Second

Navy Test Wing Atlantic Outreach Videos

Naval Air Warfare Center Aircraft Division

 To publicize Naval Test Wing Atlantic and its four squadrons’ work conducting in-flight test and evaluation for all Naval aircraft, the Naval Air Warfare Center Aircraft Division communications team produced five videos and marketing material to appeal to potential test pilots, resulting in a 25% increase in applications.

Award of Excellence

Day in the Life of a Saco Wastewater Operator

City of Saco

 Wastewater professionals are unsung heroes of our society – often, if they're doing their job well, the public never hears about them. Should this entry win, we'd like to recognize the daily work done by water professionals everywhere who do this unnoticed, sometimes dirty, work.

 

Video - Public Service Announcement Short (PSA) (up to 3 minutes)

First

Don't Ignore

Texas General Land Office

The Texas General Land Office is proud of the opportunity to help Texas recover from past disasters and help families prepare to avoid and overcome potential disasters in the future. We are thrilled that our Don’t Ignore campaign can help encourage personal mitigation efforts for Texas families.

Second

Look Twice for Motorcycles – “Pictures” PSA

Texas Department of Transportation (TxDOT)

The Texas Department of Transportation is deeply honored to be recognized for its communication efforts to reduce crashes and fatalities on Texas roads. We will continue to strive for excellence in our communications to reduce vehicular collisions with motorcycles and to promote safe driving practices.

Award of Excellence

“Go for Real” Campaign

United States Patent and Trademark Office

A successful collaboration between the United States Patent and Trademark Office and the National Crime Prevention Council to increase awareness among tweens of counterfeit products and their potential dangers.

 

Written- Single Written Piecs

First

Uncommon design, uncommon valor

United States Patent and Trademark Office

Through extensive research and engaging writing, “Uncommon design, uncommon valor” tells the unique story of the design patent for the Medal of Honor from the perspective of George Gillespie, the man who ensured the integrity of the Medal for future generations of U.S. service members.

Second

Reframing entertainment

United States Patent and Trademark Office

Through in-depth research, engaging writing, and captivating photos with detailed captions, “Reframing entertainment” tells the story of how Jim Henson created the Muppets and built his entertainment legacy, all while protecting his intellectual property along the way.

Award of Excellence

How the FBI Trains its Evidence Response Teams

FBI

This story and accompanying elements provided an in-depth look at the FBI’s Evidence Response Team Basic Course. The FBI’s ERT does complex, difficult work, and we worked within their security constraints to successfully give the public an inside look at these teams.

Writer's Portfolio

First

Historical Journeys of Innovation

United States Patent and Trademark Office

These stories bring the challenges and triumphs of innovation to light through the experiences of inventors and entrepreneurs of the past. In attending to diversity, the articles also encourage members of underrepresented groups—women, LGBTQ people, Latinos, and religious minorities—to see themselves reflected in the history of American ingenuity.

Second

Unigrid Brochure texts for Reconstruction Era National Historical Park, Pullman and Cedar Breaks National Monuments; Mariners Guide text for Virgin Islands National Park and Virgin Islands Coral Reef National Monument

National Park Service, Harper Ferry Center

 Thank you to our coworkers in parks and the Harpers Ferry Center publications office and to the Unigrid’s inventor, Massimo Vignelli, who showed NPS an elegant, cost-effective way to design print media.

Award of Excellence

Stories from the Environmental Factor Newsletter

National Institute of Environmental Health Sciences

Every month the institute's digital publication, Environmental Factor, offers news to advance the environmental health sciences. We have an international audience. I’m proud to write informative articles that people can use to increase their awareness of environmentally related hazards or disease, prevent harm, or improve their health.