| 2025 Fall Showcase |
Thank you for attending the 2025 NAGC Fall Showcase!
Event info
Registration is now closed for this event. Recordings of all sessions will be made available for attendees soon!
AgendaFull Speaker Information and Bios can be found here! All listed times are in Eastern
session descriptions
Lynn Goya County Clerk - Clark County, VA Fishing the Line Achieve shared goals by getting the community behind your message. Sara Ernst
U.S. Geological Survey Coastal Science Navigator Companion Guide
The Coastal Science Navigator Companion Guide introduces stakeholders to coastal change hazards-related products developed by the USGS. It encourages readers to explore the Coastal Science Navigator, an online gateway that helps stakeholders find USGS information, data, tools, and software that fits their specific scientific and decision-making needs. The guide showcases the products included in the Coastal Science Navigator’s initial publication in July 2023.
Karen Acar Thayer Town of Vienna, VA Government Vienna Voice Newsletter Print publications may be dead in some places, but the 65-year-old “Vienna Voice” printed newsletter is alive and well in the Town of Vienna.
The newsletter’s purpose is to inform and engage residents and businesses in Town government affairs, events and other activities.
In a 2023 community survey, 80% of residents said they considered the “Vienna Voice” a major local news source.
By contrast, only 11% considered the local newspaper a major news source.
Debora Dragseth, Ph.D. Dickinson State University Heritage Foundation The Heritage Magazine for Alumni and Friends The Dickinson State University Heritage Foundation Alumni Magazine showcases the accomplishments, stories, and milestones of our alumni community. Through features, interviews, and updates, the magazine illustrates the transformative impact of alumni support. The magazine serves as a platform to celebrate our alumni while, at the same time, inspire continued financial commitment to educational philanthropy.
Jane Akins
City of North Port, FL North Port University
Seeing a need to empower citizens and foster open dialogue and collaboration with residents, the City of North Port launched its first citizens academy, North Port University. The inaugural class was a huge success, with almost a quarter of the graduates joining a city advisory board and lending their voices, ideas and energy to create positive change. Since the completion of Class I, additional sessions have been added, as well as an annual Alumni Summit.
Bill Ryan Library of Congress Books Build Us Up: The 2024 National Book Festival The Library of Congress hosted the 24th annual National Book Festival in August 2024, welcoming a large and diverse crowd to the nation’s capital for a day-long book party and celebrating the love of learning through literature. The Library’s Office of Communications (OC) led efforts to promote the event, using earned media, social media, paid advertising, media partnerships and in-kind donations to raise awareness and generate excitement for this beloved annual event.
Wendy Gable Collins
King County, WA Information Technology, Visual Design Team King County Wastewater Treatment Division Visual Branding
This visual rebranding effort for the King County Wastewater Treatment Division (WTD) met the widely varied outreach needs of the division by delivering a clean, flexible, and modular system to redo the look and feel of all
communications materials. Special attention was paid to meeting the accessibility needs of our community. Two distinct audiences were identified, and the format of the Visual Design Style Guide was customized for each.
Lorna Campbell Clarke Reston, VA Community Center (RCC) Around the Center Reston Community Center’s “Around the Center” e-newsletter is an essential guide to the upcoming two weeks, featuring a lead article for an insider’s look at significant upcoming events or key initiatives. It also includes
a comprehensive list of classes, programs and activities open for registration, meticulously organized into categories such as fitness, aquatics and community events. This structure ensures that patrons can easily find
opportunities that align best with their interests and schedules.
Lisa Paulson U.S Census Bureau Ready to Return to Communications Campaign The U.S. Census Bureau team implemented the Ready to Return communications campaign to prepare 4,700 employees to return to the office. This 4-year headquarters construction project was necessitated by a 38% footprint reduction
to accommodate another federal agency. To ensure a smooth return in 2024, the campaign included 308 pieces of content, including emails, multi-media and reentry orientation sessions to help employees return and adapt to
their new work environment.
Amanda Hake Missouri State Employees' Retirement System (MOSERS) The Wonderful World of Retirement The MOSERS Month campaign is a month-long initiative dedicated to educating members about their MOSERS benefits. For the 2024 campaign, a nostalgic theme, The Wonderful World of Retirement, as a nod to the Wizard of Oz. Throughout
the month, members traveled down the yellow brick road, meeting familiar characters along the way as they learned more about their Annual Benefit Statement, defined benefit pension, and retirement savings with MO Deferred Comp.
Jason Calder
City of Baytown, TX
Baytown Breakdown In our ongoing mission to be Baytown's most trusted source of information, the Public Affairs team launched the Baytown Breakdown, an engaging video series designed to keep residents informed about major city projects and important community updates, while having a little fun along the way. Now in its second year, Baytown Breakdown has become the go-to resource for the community, delivering clear, engaging, and accessible content that keeps residents connected to what's happening in Baytown.
Chad Lewis King County, WA Dept. of Natural Resources and Parks
A New Generation to Protect Puget Sound After an apprenticeship program by our Wastewater Treatment Division won a national industry award, we produced a documentary-style video showing how our staff successfully recruited and trained the next generation of treatment operators. Rather than promoting the award itself, we showed why our team's approach succeeded at a time when the public and private sectors have struggled to hire skilled tradespeople, highlighting the engaging personalities of the program's leads and participants.
Andrew Cassidy Massachusetts Bay Transportation Authority I Rely on You The I Rely on You campaign tackled the critical issue of transit operator assaults, raising awareness and fostering public responsibility for operator safety. The campaign featured heartfelt operator stories, urging riders to take action through the MBTA’s See Say app. Using a multi-channel approach — including videos, cards, and in-station displays — the campaign inspired empathy and empowered riders to report incidents discreetly. This initiative highlighted the MBTA’s commitment to creating a safer environment for operators and riders alike. |
