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Webinar Wednesdays

Webinar Wednesdays will recharge your batteries and give you fresh ideas, new perspectives, and solutions to the unique problems we face as government communicators. Presentations are held the third Wednesday of each month, 1:00-2:00 p.m. ET. Members participate for free. Non-members pay a $49 fee, applicable to a year’s membership within two weeks of the event.

Gotta miss a webinar? Not to worry. Presentations are recorded and available 3 months after the initial recording in the NAGC Members Area.

And . . . we are always looking for Webinar Wednesday speakers. Are you expert in a hot topic that will rev up our membership? Got tips and tricks we can use in our day-to-day work? Know someone who would make a fantastic presenter? Let us know! We’ll be in touch!

How to Measure the Effectiveness of your Communication Plans

Wednesday, February 19, 2020
1:00-2:00 p.m. Eastern / 12:00-1:00 p.m. Central

Presented by: Tom Fuller

Do you get requests for products from your bosses – like: “send out a press release!”? You do it, and when your boss asks you how it went, all you can really say is you sent out this many to this list. But as far as results, you have very little to show for your efforts. Wouldn’t it be cool if you could show your boss how valuable your work is in changing minds, hearts, and actions to help fulfill the agency’s mission? That’s what measurement is all about.

In this webinar you will learn the mistakes most communications professionals make in evaluating their plans – and the right ways to measure your success. These tools will help you look smarter and get more buy-in from your bosses and have the side-effect of actually making your plans help your organization achieve its goals. 

Measurement takes place in all phases of communications planning – it doesn’t just measure how it went, but can help you know where to start and how to course-correct mid-campaign. It truly is the secret sauce to successful communications work.


Register Today!