Webinar Wednesdays will recharge your batteries and give you fresh ideas, new perspectives, and solutions to the unique problems we face
as government communicators. Presentations are held the third Wednesday of each month, 1:00-2:00 p.m. ET. Members attend
for $19. Non-members pay a $49 fee, applicable to a year’s membership within two weeks of the event.
Gotta miss a webinar? Not to worry. Presentations are recorded and available for purchase 3 months after the initial recording in the NAGC Members Area.
And . . . we are always looking for Webinar Wednesday speakers. Are you expert in a hot topic that will rev up our
membership? Got tips and tricks we can use in our day-to-day work? Know someone who would make a fantastic presenter?
Let us know! We’ll be in touch!
Wednesday, October 16, 2019
1:00-2:00 p.m. Eastern / 12:00-1:00 p.m. Central
Presented by: Lawrence Parnell
As a government communications professional you are faced with ethical dilemmas on a nearly daily basis:
- An elected/appointed official asks you to divulge more information than you should (or less) so that it helps the agency’s case.
- A reporter accuses you of “spinning” the truth because you can’t tell them what they want to know.
- You desire to tell a story but are afraid of violating agency laws/rules or your personal ethics.
There is a tension between compromising and doing what is good for the organization or engaging in a process that might come back to haunt you. How do you do what’s best for you when your predilection is to do what’s good for the organization?
That’s the subject of what will be a lively discussion with George Washington University Associate Professor & Strategic Public Relations Program Director Lawrence J. Parnell.
Professor Parnell has walked the talk of ethics in government communications. And now he will make his wisdom known to us.
Ever had an ethical dilemma story you want to share? A burning ethical question you’ve always wanted to ask? This webinar is the place – register today!
Lawrence J. Parnell, M.B.A. is an award winning Public Relations professional and academic who is an Associate Professor and director of the George Washington University Master’s in Strategic Public Relations program. He has served in this role for 10 years, and built the GW Master’s program into one of the best known and admired programs in the US. He also operates Parnell Communications, a strategic communications and leadership training advisory firm. In this role he advises government, corporate and non-profit organizations on executive development and strategic communications.
Prior to coming to GW, he had a successful 35-year career in the private and public sector. He has worked in government, corporate and agency settings and in national, state and local political campaigns. He was recognized as PR Professional of the Year (2003) by PR Week and was named to the PR News Hall of Fame in 2009. The GW Master’s program was named the “Best PR Education Program” for 2015 by PR Week.
He is a frequent author and speaker on communications strategy, crisis and issues management, leadership skills and Corporate Social Responsibility (CSR) at industry conferences and universities around the world. He routinely is consulted for comment and observations on communications issues by the national, business and PR trade media.
He is the co-author of a leading public relations textbook – “Introduction to Strategic Public Relations – Communicating Effectively in a Socially Responsible World” from Sage Publishing. In its first year, (2018) the text was adopted by over 30 leading undergrad PR programs across the country. He also contributed as a co-author of a chapter in Nation Branding and Public Diplomacy (Peter Lang Publishing) published in Spring 2017. He co-wrote a chapter focused on CSR and government communications on a global scale.
He is active on Twitter at @gwprmasters and on Face Book and Linked In under his name: Larry Parnell.