Webinar Wednesdays will recharge your batteries and give you fresh ideas, new perspectives, and solutions to the unique problems we face
as government communicators. Presentations are held the third Wednesday of each month, 1:00-2:00 p.m. ET. Members participate for free. Non-members pay a $49 fee, applicable to a year’s membership within two weeks of the event.
Gotta miss a webinar? Not to worry. Presentations are recorded and available 3 months after the initial recording in the NAGC Members Area.
And . . . we are always looking for Webinar Wednesday speakers. Are you expert in a hot topic that will rev up our
membership? Got tips and tricks we can use in our day-to-day work? Know someone who would make a fantastic presenter?
Let us know! We’ll be in touch!
Wednesday, January 15, 2020
1:00-2:00 p.m. Eastern / 12:00-1:00 p.m. Central
Presented by: Casey Mank
In this webinar, you’ll learn to understand your busy digital audience, cut down on verbal clutter, and move online readers to specific actions and outcomes.
We know that, on average, online audiences read only 20% of the words on the screen in front of them. Amidst all the scrolling, clicking, and skimming, it’s hard to get your message to readers. This web writing webinar will help you better understand how your audience reads online so that you can craft online content -- emails, newsletters, web copy, and social media posts -- that grab readers’ attention and get to the point quickly.
Following a Plain Language approach, we’ll start with a deep dive into understanding our audience. To better meet your online audience where they are, you’ll learn the ART of audience awareness: the Audience you’re trying to reach, the Response you hope to get, and the right Tone needed to get it. You’ll learn why it’s more critical than ever to keep web content short, and how you can optimize text for maximum scannability. You will leave this webinar with proven, common-sense strategies for making every word count and moving your online audience from apathy to action.